Thai Cabinet to Discuss World Cup 2026 Broadcast Deal
Thailand's Cabinet will discuss broadcast rights for the 2026 FIFA World Cup on Tuesday, aiming to secure free access for Thai viewers ahead of the tournament in North America.
BANGKOK — May 11, 2026. Thailand's Cabinet is set to hold urgent discussions on Tuesday about securing broadcasting rights for the 2026 FIFA World Cup, with hopes that Thai viewers will once again be able to watch the tournament at no cost.
A Government House source said the issue would be brought up during the Cabinet meeting on May 12 due to tight deadlines in negotiations with FIFA, world football's governing body.
The 2026 World Cup will run from June 11 to July 19, 2026, across the United States, Canada, and Mexico.
According to the source, the government views this matter as urgent, aiming to ensure the public can access the global football tournament without subscription fees.
Officials said the policy aims to provide entertainment for the public while encouraging young people to develop interest in sports and healthy living.
Prime Minister and Interior Minister Anutin Charnvirakul previously stated the government was working toward the best possible broadcast arrangement, though the state cannot directly purchase the rights and will instead seek partnerships with the private sector.
Last week, Anutin also met with the chairman of Thailand's National Broadcasting and Telecommunications Commission (NBTC) to discuss the matter, with further details expected after Tuesday's Cabinet meeting.
