Thai Rent A Car Adds 400 New Vehicles for High Season
Thai Rent A Car is rolling out 400 new vehicles nationwide for the tourism high season, starting in December. The investment supports Thailand's 2027 strategy to become Asia's top destination through wellness and longevity tourism. The 50-year-old Thai company, which also operates Enterprise, Alamo, and National franchises, expects rental revenue to top 1 billion baht this year, up 5% from 2025.
Thai Rent A Car is reinforcing its full-service car rental standards by deploying 400 new vehicles in the first phase across all branches nationwide for the high season. Mr. Komsit Saengmani, Managing Director of Thai Rent A Car Corporation Limited — operator of the Thai Rent A Car brand and Thailand's franchisee for Enterprise, Alamo, and National — disclosed that the company invested in 400 new vehicles spanning all segments to accommodate high-season tourist demand and back the government's push to upgrade Thai tourism under the 2027 Tourism Strategy, which sets "Wellness and Longevity Tourism" as the core direction to propel Thailand to Asia's number one destination.
The first lot will be ready for tourists from early December, particularly targeting the Wellness & Longevity Tourism segment — quality-focused travelers expected to grow with new health-tourism selling points. These tourists prioritize safety, comfort, and travel quality in every dimension.
Thai Rent A Car is a 100% Thai-owned company with over 50 years of operation. Under an aggressive strategic plan, it aims to continuously raise service standards, especially vehicle quality and modern, fast service. The current customer mix is 30% Thai and 70% foreign. For this year, rental revenue is projected to exceed 1,000 million baht, a 5% increase compared to 2025.
