Thailand Tourism Plus Program Launches October, Treats All Provinces Equally
Thailand's Tourism Plus Program will launch in October with equal support for all provinces using a cost-sharing model between government and private sector, eliminating distinctions between major and secondary cities.
Tourism Minister Surasak Phancharoenkul revealed that after consulting with the public-private tourism steering committee, the framework for Thailand Tourism Plus has been preliminarily finalized. The program will provide equal travel support across all provinces using a government co-payment model (50-50 or 60-40 cost-sharing), which succeeded in previous iterations. Unlike earlier versions, this round will not distinguish between primary and secondary cities, ensuring equitable implementation and easier administration.
Final details will be completed by August for presentation to the cabinet, with implementation expected to begin in October 2025, slightly later than the original September target for the low season. A National Tourism Policy Committee meeting scheduled for August 14, 2025, chaired by Deputy Prime Minister Supachee Suthammapun and the Commerce Minister, will present the proposal. The ministry also received a proposal from the Thai Hotels Association and the Special Area for Sustainable Tourism Administration to integrate community-based tours that funnel tourist spending directly to local communities through tour operators.
