Thai Military Bank Launches Service for Mid-Level Wealth Clients

Thai Military Bank is expanding into the mass affluent market with the launch of "ttb superior," targeting customers aged 30 and above with monthly incomes of 75,000 baht or more. The service aims to help clients progress from their first million baht toward larger financial goals and eventual entry into the premium wealth bracket. Bank chief executive Thakorn Piayaphan said the bank has long developed wealth management for high-end clients but is now extending services to the mass affluent segment, which has significant growth potential.

According to market research, Thailand has nearly 1.5 million deposit accounts ranging from one to five million baht, valued at approximately three trillion baht, reflecting the substantial size of this market. Thai Military Bank currently has about 10 million deposit customers, of which roughly 600,000 fit the mass affluent profile: aged 30 or older, earning at least 75,000 baht monthly, and actively using digital services. However, only about 100,000 have crossed the one-million-baht asset threshold, leaving over 400,000 with untapped wealth-building potential.

Thakorn identified three key gaps in wealth management for this segment: over 75% hold assets primarily as deposits, about 60% keep funds in low-yield assets reflecting an "underinvestment" problem, many lack investment knowledge and information ("underinformed"), and the large customer base makes individualized relationship manager service difficult ("underserved"). The "ttb superior" service addresses these gaps through three pillars: Superior Solutions (savings and investment products including "ttb ME save" offering 1.30% annual interest with potential bonuses up to 1.50%), Superior Digital Wealth Advisory, and Superior Privilege, covering savings, investment, protection planning, and lifestyle benefits.