Central Pattana Teams With Universal Music For Halloween Fest 2026
Central Pattana and Universal Music Thailand are launching Thailand’s Halloween Fest 2026 Monster Beats from October 23‑31 at Central malls nationwide. The event features haunted houses, special deals, a music playlist, and the return of the Spooky Boo giant ghost at Central World, aiming to create Thailand’s largest monster music festival.
Turn up the spooky! Central Pattana partners with Universal Music Thailand to launch Thailand’s Halloween Fest 2026 Monster Beats, offering spooky fun every beat from October 23 to 31. The initiative turns Halloween into an entertainment moment, aiming to grow into Thailand’s Largest Monster Music Festival with music‑led activities, haunted houses, special promotions at Central locations nationwide, and the return of the world‑viral Spooky Boo giant ghost at Central World, which plans a new surprise to captivate Bangkok.
Dr. Nattakit Tangpoolsinthana, Executive Vice President of Marketing at Central Pattana PLC, said Halloween has shifted from a Western tradition to a global pop‑culture phenomenon that today’s youth reinterpret in their own way. Monsters are no longer just scary; they have become fashion, characters, and collectibles that reflect personal identity, while music and social media add colour, making Halloween a space for self‑expression and creativity. This year’s music‑led entertainment, created with Universal Music Thailand, gives young people a place to enjoy Halloween through dress‑up, meet‑up, and turn‑up together, encouraging content creation, lifestyle sharing, and community connection.
A Halloween classic, the haunted house, returns with 13 unique hauntings across 13 Central malls: Central Ayutthaya – the never‑sleeping Ayutthaya, Central Mahachai – the abandoned hospital mystery, Central Northville – the mystery‑room ghost hunt, Central Chonburi – The Last Class final bell, Central Rama 3 – Pob ghost multiverse, Central Hat Yai – LAB13, and others. Each site offers fresh storytelling that changes yearly, guaranteeing unpredictability and genuine scares.
The campaign also highlights Central Pattana’s role as a Pioneer of Global Festive, seeking to elevate every Central mall into a worldwide festive‑lifestyle destination.
