Thailand Rolls Out 100-Baht Tourism Vouchers for Weekday Travel

The government is stimulating weekday tourism with the "100 Baht Travel All Thailand" project launching December 15. On November 1, Lalida Periswit, Deputy Spokesperson for the Prime Minister's Office, revealed the government is driving the economy through tourism, aiming to distribute income to tourist towns and communities across regions while promoting weekday travel to reduce holiday congestion and increase income opportunities for local operators.

Recently, the Tourism Authority of Thailand (TAT) prepared to launch the "100 Baht Travel All Thailand" project, offering special privileges and discounted travel vouchers to encourage Thai tourists and foreign residents in Thailand to travel and spend more, stimulating local economies continuously throughout the week.

Lalida stated TAT is readying the program with over 170 private operators covering accommodation, restaurants, activities and attractions, health and beauty, and tourism-related services to create special offers that stimulate weekday travel and service usage. The project has two parts: special privileges and discounts from participating operators, and the online "SHOCK DEALS" activity selling travel vouchers for 100 baht.

For SHOCK DEALS, vouchers go on sale on Tuesdays for eight rounds between December 15 and February 9. Vouchers must be used for travel or services Monday through Thursday to boost tourist numbers during low-demand periods, giving tourism businesses continuous revenue outside weekends and spreading money to community restaurants, shops, transport services, and small local operators.

This project aims not only to offer special prices but to stimulate actual travel and spending in local areas so tourism income reaches a broad population, especially potential tourist towns that still see visitors clustered on holidays. Promoting weekday travel will increase economic opportunities for operators and communities.

Authorities urge the public to check conditions before buying vouchers: the 100-baht price is the voucher sale price in the SHOCK DEALS activity, not a guarantee that all tourism products and services cost 100 baht, and it is not a cash handout. Sale days (Tuesdays) and usage days (Monday-Thursday) differ, so interested people should verify service types, usage dates, and each operator's conditions thoroughly.

Currently, TAT is preparing to launch the activity and will announce participation details through official channels. The public should follow updates before purchasing or paying. Interested operators can inquire via LINE Official Account @weekday100.

"The government wants tourism to be a tool for distributing income to localities thoroughly, not clustered only in major tourist cities or holidays. The '100 Baht Travel All Thailand' project will be another incentive for people to travel on weekdays, giving operators continuous customers and stimulating community economies," Lalida said.