Actor C Pruksachai Opens First SUPER SUN Pop-Up Store in Thailand
Actor C Pruksachai opened his first physical SUPER SUN pop-up store in Thailand at Siam Center on July 31, marking a major milestone for the brand he spent three years developing. The pop-up runs through August 9 and represents his transiti
The SUPER SUN pop-up store, owned by actor C Pruksachai, officially opened for the first time in Thailand on July 31 at Siam Center's Atrium 2 on the ground floor, running through August 9, 2026. The actor personally attended the grand opening and shared his excitement about seeing his brand, which he has spent over three years developing and designing with personal input on every detail, finally materialize in physical retail form.
C revealed that the pop-up launch represents a major milestone for the brand, which previously operated exclusively online and held two pop-up events in Japan. He admitted to losing sleep before opening day due to a mix of excitement and anxiety, but expressed immense pride in the finished product and gratitude for his family's encouragement. The pop-up investment exceeded six figures, reflecting his commitment to giving customers a full sensory experience of the brand's identity and craftsmanship.
When asked about his design philosophy, C explained that every aspect of the brand stems from his personal creative vision, though he works with a dedicated team. He noted that while he dreams of opening a permanent flagship store, the pop-up format allows flexibility as the brand expands. Looking ahead, he plans to host pop-ups annually in Thailand and has already scheduled a showcase (not a pop-up) in South Korea next month. He expressed deep satisfaction when fans wear his brand's clothing, which he designs to give each wearer their own unique identity. The actor also credited his family, particularly his mother who came to offer prayers at the venue, for their unwavering support throughout the three-year journey from concept to opening day.
