Lanta & News
No. 01 · ENDLESS
National

Kong Opens First FAT FRIES Branch at Central Ladprao

Thai celebrity Kong Kongpop Jirojmontri is opening the first branch of his popular fried food brand FAT FRIES at Central Ladprao on December 25. Fellow actor Thomas Thithan expressed pride in Kong's business growth while revealing his own secret project in development for over two years that aims to be a world-first concept not yet available in Thailand. The venture follows Kong's successful collaboration with K-pop group NCT 127 and marks a significant expansion from his home-based operation to a major shopping mall location.

Kong Opens First FAT FRIES Branch at Central Ladprao
15h ago Khaosod

Kong prepares to open the first FAT FRIES branch this December 25! Never expected to come this far. Thomas has been secretly developing a business for over two years, claiming it will be a world first not yet seen in Thailand. Right now, it seems everyone knows FAT FRIES, the fried food shop of Kong Kongpop Jirojmontri, popular for its French fries and fried dishes served in generous portions with various sauces in street food style. Most recently, preparations for the first branch are complete.

On November 13, 2026, Thomas Thithan and Kong Kongpop attended the screening of "Your Sky Series" Japanese version Episode 7 at the "Your Sky Hara nochi Koi: Special Screening Event In Bangkok" at Lido Connect Hall 3. Khaosod Entertainment took the opportunity to ask about their business plans.

Kong revealed he is preparing to open the first FAT FRIES branch at Central Ladprao on December 25, after the business became established. He admitted concern about expanding because it's something new, but is ready to handle every problem. He never thought it would go this far and is delighted to have collaborated with NCT 127.

Meanwhile, Thomas expressed pride in his younger brother figure for developing the business until it grew. He also revealed he has been secretly working on his own business project for over two years, aiming to launch this year. He confirmed it is something new not yet in Thailand and may be a world first.

First FAT FRIES branch (Fat Fried)? Kong: "December 25 at Central Ladprao. Anyone passing by can come try it." Starting point of opening a branch? Kong: "Is it hard? Well, we had to look at which locations suit our products and which malls. We have to calculate costs all over again. Before, when we had no branch, we had no rent, just paid electricity at home. Now with rent, we may have to calculate new costs." Do you consider it heavily? Kong: "Not too heavy, because honestly I wanted a branch from the start but just didn't know my own capacity. If we assumed we opened from the beginning, we'd have a branch already but wouldn't know if it would last or if customers would buy. Once it stabilized, we felt we should have a branch." Stressed or worried? Kong: "Of course I'm worried, because we've never had a branch like this. Don't know what problems will arise. But I believe there will definitely be problems since we started from zero. Believe we'll try to keep fixing them. Think our team can definitely handle it." Did you think the business would come this far? Kong: "Never thought so. At first thought we'd just do it for fun. That day met a friend, friend said never thought it would come this far. At first thought just for fun, not serious. But once it came, we tried doing it for real." How proud is Thomas of his younger brother? Thomas: "Very proud of Kong. It's another line of work Kong just entered. Kong is very good because he's been doing it for a while. We stay with the brand, confident in the brand. Feel Kong will go very far. Feel the future will probably dominate the Thai market. Keep fighting, Kong, the road is still long." Any consultation? Thomas: "Not much." Kong: "Mostly just chat and let them listen. Kong likes to tell everyone what we'll do." Thomas: "Marketing is very good. Very capable. Ruthless." Kong: "I think it up myself, do everything myself." Latest project collaborating with NCT 127? Kong: "Call it a challenge. Because we had to work with foreigners too. Many steps involved. If you ask if it's hard, it's hard in a way. Because working with them requires proof from them too. Have to use their formats."

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