TAT Launches Third Year of ASEAN India Shoppers Project 2026
The Tourism Authority of Thailand has launched the third year of its ASEAN India+ Shoppers in Thailand 2026 project, aiming to boost travel and spending from ASEAN, India, and South Asian markets. Under the 'More Value More Thailand' concept, over 50 partners provide vouchers, discounts, and gifts to enhance visitor experiences and promote Thailand as a regional shopping destination. TAT expects the initiative to attract about 30,000 participants and generate at least 244 million baht in tourism revenue.
TAT said it is driving Thailand's tourism industry under the 'Value over Volume' approach, focusing on increasing visitor spending and distributing tourism income to local businesses and the regional economy, especially the ASEAN and India markets, which are high-potential short-haul destinations with strong repeat travel potential. Over the past two years, the project generated more than 81 million baht in tourism revenue, and TAT is now expanding its target to include South Asian markets such as Pakistan, Sri Lanka, and Bangladesh. Under the 'More Value More Thailand' concept, shopping activities are used as a mechanism to stimulate travel and spending through benefits provided by more than 50 partner organizations, creating worthwhile and diverse experiences for tourists. The initiative also promotes market opportunities for Thai businesses and brands and encourages repeat visits to boost spending and economic value, pushing Thailand toward becoming a regional shopping destination. TAT expects to attract about 30,000 participants in the project, generating at least 244 million baht in tourism revenue. The project has been running continuously since 2024; this year TAT emphasizes creating value and worth for travelers throughout their journey via benefits from over 50 partners covering malls, department stores, Thai brands, restaurants, hotels, accommodations, and various service businesses. Examples of partners include King Power, X8, Central Pattana, Central, Robinson, Tops, Siam Paragon, EM District, Siam Piwat, One Bangkok, MBK Center, Asiatique, Jungceylon, Lotus's, Krung Thong Plaza, True | dtac 5G, MAMA, Mont Fleur, Erb, Malee, Propoliz, Siang Pure, Pumpui, Jula's Herb, G Sure Plus, Kornthai, ZARE, StrackYum, and Ginger Farm Kitchen. Benefits are offered as cash vouchers, product and service discounts, gifts and gift sets, and special privileges.
