BIZ Launches BIZGENES Brand at Medical Symposium
Medical technology firm BIZ unveiled BIZGENES, a new Precision Health brand offering personalized health solutions based on DNA insights, at a Bangkok symposium featuring international experts discussing preventive care approaches.
Business Alignment Company Limited (BIZ), a medical technology expert with over 26 years of experience, organized Medical Symposium 2026 in central Bangkok recently to facilitate knowledge exchange on Precision Health—an individualized healthcare approach—among domestic and international doctors, academics, and specialists. The event also unveiled BIZGENES, a Precision Health & Longevity Solutions brand aimed at integrating health science, technology, and personalized health data to support more effective daily healthcare. The brand launches with The Vitality Collection, products developed from DNA Insight concepts grounded in nutritional science and modern health principles.
The symposium featured prominent experts including Dr. Mas Mai Praserit on anti-aging medicine and holistic health, Dr. Tisara Veerasomai on personalized precision health approaches, and Associate Professor Dr. Ak Pattanathanakul on consumer behavior and health market trends. International speaker Lena Wallace, Director of Research & Commercial Partnerships from TruDiagnostic in the United States, shared insights on biological age assessment and epigenetic applications in health research.
A key theme of Medical Symposium 2026 was shifting the health paradigm from "How do we treat when sick?" to "How do we care for our health optimally?" Experts noted that people now seek more personal health information—including genetic data, gene expression, and lifestyle metrics—but desire practical guidance on applying this data daily. This reflects a global health philosophy shift toward preventive care and personalized planning. Nutritional knowledge aligned with the body's daily rhythms, combined with balanced diet, exercise, adequate rest, and healthy lifestyle, forms a comprehensive health management approach. BIZGENES was launched as a bridge connecting health science, technology, and individual health data to support evidence-based daily health management through The Vitality Collection.
