Consumer Agency Vows to Help Online Buyers Even Without Store Fronts
Thailand's Consumer Protection Board has vowed to support online shoppers even when sellers lack physical storefronts, after successfully resolving a complaint over a defective massage sofa ordered online. The agency secured a replacement a
Supamas Isarabhakdi, ministerial adviser to the Prime Minister and overseer of the Consumer Protection Board (CPB), announced the successful resolution of a consumer complaint involving an electric sofa with a glass table and massage function ordered online on August 15 but delivered in defective condition. After the complaint was filed, CPB secretary Ranrong Poolphiphattana assigned staff to investigate the seller's premises and negotiate directly with company executives, resulting in an agreement to deliver a replacement sofa by September 20, 2026, along with compensation for damages.
Supamas stressed that online shoppers who receive incorrect goods can lodge complaints with the CPB even if the seller has no physical storefront. She urged the public to gather evidence of purchase and submit it to CPB officers for investigation and tracking. In the sofa case, staff successfully negotiated a replacement agreement with compensation. She instructed the CPB to monitor the seller's compliance with the settlement and ensure consumers receive full remedy.
