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National

CP Group Opens 9th Innovation Expo, Presents 29 Chairman Awards

Charoen Pokphand Group held its ninth annual CP Innovation Exposition 2026 at True Digital Park, showcasing 319 projects from 10 countries and awarding 29 Chairman Awards for innovations with measurable impact. Group leaders including Senior Chairman Dhanin Chearavanont emphasized innovation as a core spirit driving CP's evolution from a seed business into a diversified conglomerate, while promoting an innovation culture across all employee levels guided by the Three-Benefit Principle.

CP Group Opens 9th Innovation Expo, Presents 29 Chairman Awards
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On October 20, 2026, Charoen Pokphand Group officially opened the CP Innovation Exposition 2026, the ninth "Bua Ban Innovation Festival of Charoen Pokphand Group," at True Digital Park. The event convened global business leaders, world-class experts, innovators, and partners under the concept "RISE TOGETHER, INNOVATE BEYOND — Integrating Strengths to Drive Future Innovation for a Better Tomorrow." A highlight was the presentation of 29 Chairman Awards 2026, celebrating innovation achievements that deliver real results and extending knowledge and creativity into new opportunities for business, the economy, and society.

The opening ceremony was presided over by Dhanin Chearavanont, Senior Chairman of Charoen Pokphand Group; Suphachai Chearavanont, Chairman of Charoen Pokphand Group; and Suphachai Chearavanont (note: likely a different Suphachai, possibly Supachai Chearavanont), Senior Vice Chairman and Chairman of the Innovation Committee, along with senior executives and partners from Thailand and abroad. Before the formal opening, excitement built with a performance by three robots dancing in sync with human dancers, blending technological precision with human artistry and creativity, giving attendees an immersive innovation experience from the start.

Dr. Archirawat Thalalann, Senior Vice Chairman and advisor to the organizing committee, delivered the opening address, sharing perspectives on driving the organization through innovation — the key foundation of CP Group's growth and expansion from its origins in vegetable seed business to animal feed, agri-industry, retail, and telecommunications.

Dr. Archirawat stated that CP's first innovation stemmed from caring for farmers by printing expiration dates on vegetable seed packets to reduce their risk. This later expanded into creating Thailand's modern poultry and livestock industry through the adoption of integrated farming models, covering financial support, housing, vaccination, distribution, and price guarantees — turning what was once difficult into something achievable.

"Furthermore, the Group is committed to promoting an 'innovation organization' by opening opportunities for employees at all levels to ideate through continuous internal innovation contests, while supporting staff to embrace change and learn new technologies like AI, anchored in the Group's six corporate values and the Three-Benefit Principle: benefit to the nation, benefit to the people, and benefit to the company — to create sustainable growth alongside society."

Meanwhile, Sigve Brekke, CEO of True Corporation PCL and Chairman of the CP Innovation Exposition 2026 Organizing Committee, said: "For Charoen Pokphand Group, innovation is more than a single project, a single unit, or the duty of just some people — it is a spirit that connects CP's identity from past to present and future. Organizing the event under the theme 'Rise Together, Innovate Beyond' emphasizes linking the potential of every company and business unit to grow and co-create innovation together.

This year, 319 innovation projects were submitted from 10 countries. Of these, 190 projects aim to improve processes, reduce costs, and enhance quality, while the rest target new revenue streams. Project leaders evaluate business outcomes and scalability potential to demonstrate that innovation can create value for the organization."

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