Engfa Dances to Viral Hit at De Leaf Beauty Launch
Engfa Waraha performed her viral TikTok hit at the De Leaf 9.9 launch event, promoting the brand's new Triple Bright Active Thanaka soap formula that she uses as a real product user.
Engfa Waraha made waves in the beauty and entertainment world once again at the De Leaf 9.9 Mega Bright Day event, launching the new Triple Bright Active formula of De Leaf Thanaka soap. The star performed choreography for her viral hit 'Lub Lai Hai Jai Suan,' which sparked a TikTok dance challenge that accumulated over 30 million combined views as fans and content creators shared cover videos.
This marks Engfa's second consecutive year as brand presenter and real user for De Leaf. She praised the new soap formula, highlighting its distinctive Thanaka fragrance, fine lather, easy rinse, and moisturizing properties that leave skin bright and hydrated without tightness. Engfa described the soap as a daily self-care ritual that combines cleansing with nourishment.
The soap features De Leaf's proprietary De Leaf Thanaka 4D Bio-Active innovation, combining Triple Bright Active from Thanaka and orange extract with 30 times the niacinamide concentration found in premium serums. It promises safe, gentle skin brightening without irritation or peeling. Company manager Supachai Juhpanit noted that Engfa's bright, confident image and healthy complexion perfectly embody the brand's DNA, while serving as a credible real user who validates product effectiveness.
De Leaf is expanding its herbal product range across Southeast Asia through international research, targeting markets in Myanmar, Laos, Indonesia, and Vietnam. The company launched a new commercial and exclusive limited-edition gift set of 500 units for the 9.9 shopping festival, with Engfa conducting a live unboxing and giveaway on TikTok Live to drive sales.
