Designer Kai Ugas Brings Fashion Show to Koh Samui for Songkran
Award-winning designer Kai Ugas showcased cooling Songkran fashions and Tourism Authority of Thailand textile designs at an exclusive pre-holiday event at TheXperience World art attraction on Koh Samui.
Designer Kai Ugas has flown directly from Bangkok to stage an exclusive pre-Songkran fashion show at TheXperience World, a one-of-a-kind art-focused attraction on Koh Samui. The event opens with traditional Thai dance performances by local school students, followed by an exclusive fashion showcase curated by marketing director Jill Yallop, who brought in award-winning designer Kai Ugas. The designer has recently gained prominence for creating outfits for renowned DJs at Tomorrowland in Belgium in June and the Thailand edition later this year. The showcase also premiered fabric designs created for the Tourism Authority of Thailand's nine Eastern Region provinces, emphasizing the "Colors of the East" strategy to highlight the distinctive textile patterns of the region and Koh Samui.
Kai Ugas flew in specifically for the event, presenting cooling garments adorned with vibrant coastal colors—white and blue wave spirals blending into deep indigo hues reminiscent of Koh Samui's sea—designed to challenge the intense Songkran sun. The event concluded around 10 p.m. with a surprise birthday celebration for the designer, organized by the marketing team in a festive atmosphere. Distinguished guests included Amorn Chumchuea, the district chief of Koh Samui, Nichada Vanichcharoem, director of the Tourism Authority of Thailand's Koh Samui office, and other honored attendees. Owner and designer John Charles Bentley Stuart and his wife Ekaterina Pigareva greeted guests and posed for photos.
TheXperience World features numerous sculptures and artworks spread across more than 120 rai, including a heart-shaped swimming pool and a symbolic sculpture of the owners and his wife near the pool. The sculptures appear ordinary during the day but come alive at night under colored lighting. Even the bathrooms resemble beautiful fairytale gardens. A sky walk atop a hill offers panoramic views of all the artwork throughout the venue. The location has become a major draw for international tourists seeking a Thailand version of Disneyland.
