Thai Dairy Industry Wins Double Award as Top Brands

Thai Dairy Industry Co., Ltd. reinforced its brand-building success after Malibu condensed milk and Orchid butter won the Marketeer No.1 Brand Thailand 2026 award based on a survey of the most trusted and preferred brands by consumers. Malibu condensed milk received the award in the sweetened condensed milk category for the fifth consecutive year, while Orchid butter won in the butter category, reflecting the strength of both brands that have grown alongside Thai consumers for decades.

Pichayathep Yuktaswee, Deputy Managing Director of Thai Dairy Industry Co., Ltd., said the award is not just a guarantee of brand success but proof of consumer trust in Malibu over time. "For us, trust doesn't come from marketing campaigns but from keeping promises to consumers every day. Malibu has upheld quality for over 60 years and continues to evolve the brand to match modern lifestyles, especially for those who value healthy living and seek products that fit their daily needs. Today, building brand awareness alone is no longer enough. What matters is brand relevance—keeping the brand meaningful and connected to consumers at all times. This starts with listening to consumer insights and applying them to product development, innovation, and communication."

Throughout the past year, Malibu advanced growth through brand collaborations with leading partners including Auntie Anne's, After You, Babycakes, Karun, and Yolk, as well as creating content with new-generation CEOs and creators across various fields. This helped generate momentum online, expand brand relevance, and drive engagement with younger consumers. Pichayathep said, "Consumers change rapidly. What we do is listen more. We use social media, digital platforms, and TikTok as spaces to talk with consumers, especially younger generations. I create content myself and read every comment because often the best insights don't come from conference rooms but from conversations with consumers."

Orchid butter continued to assert its leadership in the butter market under the concept "Delicious guaranteed with Orchid," which has built long-term consumer confidence. Sudthanom Kansutt, Director of Thai Dairy Industry Co., Ltd., said Orchid's success comes from maintaining quality standards and understanding the needs of both B2B and B2C consumers. "For Orchid, trust comes from results. Every time a consumer chooses Orchid, they must be confident the dish will turn out delicious as intended. Consistency in quality is the heart of our brand and the origin of 'Delicious guaranteed with Orchid.'" One success from the past year was a brand collaboration with Guss Damn Good, which received strong consumer response and reinforced Orchid's image as a brand focused on ingredient quality and creating new consumer experiences.

Both executives agree that the success of Malibu and Orchid stems from putting consumers at the center and continuously developing products, innovations, and communications to keep the brands meaningful and in consumers' hearts. The Marketeer No.1 Brand Thailand 2026 award, won consecutively for five years, reflects this commitment.