Informa Markets Teams Up for Food & Hospitality Thailand 2026
Informa Markets Thailand is launching Food & Hospitality Thailand 2026 in August, combining four major exhibitions to support the country's shift toward high-value tourism and help hospitality operators elevate their products and services.
Informa Markets Thailand is partnering with government agencies, organizations, and tourism business associations to launch Food & Hospitality Thailand 2026, combining four major exhibitions to drive comprehensive business opportunities in the tourism sector.
Thailand's tourism direction is shifting from emphasizing volume to prioritizing quality, in line with the government's 'Value over Volume' strategy, prompting service and tourism operators to accelerate their transformation. Informa Markets Thailand, alongside state partners and business associations representing tourism, hotels, restaurants, retail, and services, has announced plans to host Food & Hospitality Thailand 2026 alongside three co-hosted exhibitions: Hotel & Shop Plus Thailand, HOTELEX Thailand, and Agri Plus Expo 2026 to advance Thailand's tourism strategy.
Sarnchai Noombuonnoi, General Manager of Informa Markets Thailand, stated that the Tourism Authority of Thailand is implementing a 'Value over Volume' strategy to attract quality tourists and generate sustainable revenue, aligned with the concept 'Healing is the New Luxury.' The strategy operates through four pillars: world-class events, wellness tourism (longevity), culinary tourism, and rejuvenation tourism. Thailand aims to attract 33 million foreign tourists in 2026 and generate 1.5–1.55 trillion baht in revenue.
As the government reshapes Thailand's tourism direction, operators must elevate their products and services accordingly. Food & Hospitality Thailand 2026, scheduled for August 19–22, 2026, at the Siri Kitiyachai National Convention Center, will serve as a crucial gathering point uniting all sectors of the tourism, food, and service industries under the concept 'All Sectors, One Destination.' Attendees will access exhibitions from over 3,000 premium brands and innovative products from more than 20 countries across eight product zones, plus educational activities, competitions, seminars, and workshops led by experts across tourism, food, and service sectors.
This year's special feature is the inclusion of three international and national-level exhibitions alongside Food & Hospitality Thailand 2026. Hotel & Shop Plus Thailand showcases smart hotel products, amenities, spas, textiles, cleaning solutions, and interior design for hotels and commercial spaces. HOTELEX Thailand presents solutions for hotels and catering, featuring new food and beverage products, kitchen equipment, packaging, and service equipment. The event introduces a new franchise zone featuring hot pot, bakeries, tea shops, and desserts, plus Agri Plus Expo—organized by the Department of International Trade for the first time—connecting agricultural products, food innovations, and SMEs with buyers. The organizers expect over 30,000 Thai and regional operators to participate, and they invite all tourism, food, and service industry professionals to attend.
