Foreign Tourist Arrivals Dip 3% But Revenue Exceeds 800 Billion Baht

Foreign tourist arrivals in Thailand dipped 3 percent year-on-year but generated total revenue exceeding 800 billion baht, with China leading visitor numbers. Tourism Minister Surasak Pancharoen reported on tourism conditions for the week of July 5–11, 2025, noting that the sector continued to benefit from summer holidays across multiple markets including both short-haul destinations like China and Hong Kong, and long-haul markets such as France, Germany, and the Netherlands.

China's tourism market expanded steadily, with cumulative Chinese visitors reaching 2.75 million people and generating over 1.53 million baht in tourism revenue. Increased flight routes including Shenzhen–Phuket, Dubai–Bangkok Don Mueang, and Amsterdam–Suvarnabhumi brought 562,454 foreign tourists into Thailand during the week, up 28,757 visitors or 5.39 percent from the previous week, averaging 80,351 arrivals per day.

By market segment, short-haul markets drew 360,460 visitors (up 3.55 percent week-on-week), while long-haul markets attracted 201,994 visitors (up 8.83 percent). The top five source countries for the week were China (99,638), Malaysia (76,878), India (33,822), Australia (20,009), and the United States (20,008). Chinese and Indian visitors increased 19.34 percent and 3.57 percent respectively from the previous week, while Malaysian, Australian, and American visitors declined 1.82 percent, 2.39 percent, and 0.81 percent respectively.

Foreign tourist numbers are expected to rise further next week, buoyed by ongoing summer holidays in China and several European countries.

From January 1 to July 11, 2025, Thailand accumulated 16.77 million foreign visitors, down 3.09 percent compared to the same period last year, generating 809.94 billion baht in tourism revenue. The top five source markets by cumulative arrivals were China (2,754,366), Malaysia (2,186,834), India (1,272,845), Russia (1,041,728), and South Korea (611,399).