Thailand Tourism Rebounds As Summer Holidays Approach
Thailand received 16.21 million foreign tourists through early July 2025, generating 782.5 billion baht despite a slight decline year-on-year, with recovery accelerating as summer holidays begin across key markets like China and Europe.
The Ministry of Tourism and Sports announced that from January 1 to July 4, 2025, Thailand received 16.21 million foreign tourists, generating 782.5 billion baht in spending. Despite a 3.11 percent decline compared to the same period last year, tourism trends are beginning to recover as the summer holiday season approaches for multiple countries.
Tourism Minister Surasak Phandcharoen reported that this week's tourism sector is showing expansion momentum, driven significantly by the onset of summer school holidays across various nations. Both short-haul markets such as China and Hong Kong, as well as long-haul markets including France, Germany, and the Netherlands, are contributing to increased visitor arrivals.
During this week, 533,697 foreign tourists entered Thailand, with the top five source countries being China (83,492 visitors), Malaysia (78,306), India (32,657), Taiwan (20,625), and Austria (20,498).
Expectations for next week indicate further increases in foreign arrivals, supported by China's summer school holidays and the European tourism season.
As of July 5, 2025, cumulative data from January 1 to July 4 shows Thailand hosted 16.21 million foreign tourists, generating 782.5 billion baht in spending. The top five countries by cumulative visitor numbers are China (2.65 million), Malaysia (2.11 million), India (1.24 million), Russia (1.02 million), and South Korea (596,673).
