LINE MAN Reports 1.2M Users Redeem Thai Stimulus Vouchers
Over 1.2 million users redeemed Thai government stimulus vouchers through LINE MAN delivery service in late June, with spending averaging 450 baht per person and order values rising 15% as consumers favored affordable meals like curry rice
LINE MAN Wongnai CEO Yod Chinsupakul announced that the "Thai Helps Thai Plus (60/40)" subsidy program saw over 1.2 million participants using the delivery service between June 15-28, 2025, demonstrating strong uptake of the spending stimulus measure. Order values in late June increased more than 15% compared to the program's first day.
"The response in the first two weeks shows the measure genuinely stimulates everyday spending, with users averaging approximately 450 baht per person, creating continuous cash flow to restaurants nationwide," Chinsupakul stated.
Platform data revealed that consumers prioritized main meal categories, with single-dish meals, curry rice, and noodles dominating preferences. Crispy basil pork rice ranked as the top-selling dish in the program's first month, followed by chicken rice, boat noodles, and fermented pork sausage salad.
In beverages, matcha latte emerged as a popular choice, overtaking traditional Thai tea—suggesting the subsidy enabled consumers to purchase higher-priced items more freely.
As the government allocated an additional 1,000 baht in vouchers for July, LINE MAN announced expanded promotions including up to 5,000 baht in combined discounts and 5-kilometer free delivery zones to further reduce living costs and encourage restaurant spending.
The Thai Helps Thai Plus program remains available through delivery services until September 30, 2025, with users selecting participating restaurants and paying through the Pao Tang application according to program terms.
