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Tourism

Thailand Tourism Board Launches Myth Night Season Festival

Thailand's Tourism Authority launched "Myth Night Season," a festival blending local folklore with contemporary culture to attract younger travelers and boost the night economy at venues like Lido Connect Siam.

Thailand Tourism Board Launches Myth Night Season Festival
30 Jul Khaosod

The Tourism Authority of Thailand's domestic market division is driving the creative economy and supporting the Night Economy policy to appeal to younger travelers. The agency has launched the "Myth Night Season" festival, tapping into the night tourism trend while showcasing deep cultural heritage and experiential travel. The initiative aims to distribute tourism revenue and extend visitor stays.

Achaiyai Chattcharoemkij, deputy governor of the Tourism Authority's domestic market division, stated that Thailand possesses rich cultural assets and diverse local legends but lacks systematic mechanisms to link them to valuable tourism products. The new festival transforms these cultural resources into innovative travel experiences that generate economic and social value, guiding visitors through the parallel worlds of Thai myth, belief, and folklore blended with contemporary culture, cuisine, and pop culture. The effort involves collaboration between artists, creators, communities, and partners to develop destinations as unique experiential destinations for relaxation and self-discovery.

The festival presents the folklore of Kudeejeen community under the concept "Kudeejeen Night: Alley of Connected Realms, Multi-Legend Haunting," featuring three experience zones: Zone 1 (Understanding) offers an interactive exhibition decoding the beliefs of three religions and four faith traditions; Zone 2 (Communicate) provides a space where celebrities like "Jack the Ghost" and "Everest" share supernatural experiences; and Zone 3 (Experience) features food, drinks, workshops, and activities inspired by local stories. Influencers will also document experiences for target audiences. The Tourism Authority invites visitors to experience creative horror and support Thai soft power through local legends at Lido Connect Siam from July 31 to August 1, 2025, from 5:00 p.m. to 10:00 p.m.

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Tourism

Thai AirAsia Commits to Sustainable Community Tourism Across Asia

Thai AirAsia partners with the Tourism Authority of Thailand to develop sustainable community tourism in Songkhla Province, connecting visitors with local traditions while supporting economic growth and environmental conservation in rural a

Thai AirAsia Commits to Sustainable Community Tourism Across Asia
30 Jul Khaosod

In today's world, travel happens more easily than ever, with a single aircraft carrying people across countries and cultures, opening doors to new experiences within just hours. But for Thai AirAsia, travel means far more than transporting passengers to their destination—it's about connecting people with opportunity, cities with their future, and local communities with the wider world.

Over two decades, Thai AirAsia has served as a bridge linking hundreds of millions of people across Asia, guided by the belief that everyone deserves equal access to travel. Yet as the world has come to prioritize sustainable development, Thai AirAsia has expanded its role beyond being an airline to become part of creating value for the society, environment, and economy of every community its flights reach through the Journey D program. The airline believes that travel doesn't just transform those who travel—it also transforms the small communities at their destinations.

Driven by this conviction, Thai AirAsia has joined the Tourism Authority of Thailand (TAT) in the Village to the World Season 5 initiative—honoring Queen Sirikit's royal dedication to conserving natural resources while improving community quality of life through sustainable tourism that balances conservation with development. This step reinforces the airline's long-held principle that "good travel should benefit everyone"—travelers, communities, and nature alike.

Thai AirAsia is bringing this vision to life by partnering with Khlong Hoi Khong Farm, an ecotourism social enterprise, and Hat Khao Subdistrict communities in Songkhla Province to develop tourism routes grounded in local identity, culture, and generations of inherited wisdom. The goal is to help visitors discover the true value of these communities and the charm of this two-sea region, reflected in simple lifestyles and a deep connection to nature—from traditional fishing practices and egg-incubation wisdom to tea-roasting methods, 200-year-old wooden homes, and traditional Thai massage along Songkhla Lake.

A key destination is Khlong Hoi Khong Farm, which applies the philosophy of sufficiency economy to balanced agriculture, livestock, and fishing. It opens its doors to tourists to show that sustainability is not distant—it begins with using resources wisely and living in harmony with nature.

In an era when sustainability and ESG are at the heart of business, Thai AirAsia believes real results require tangible outcomes. Its collaboration to develop community tourism in Songkhla is not simply about increasing visitor numbers—it's about building a 'tourism ecosystem' where communities grow and become self-sustaining.

What Thai AirAsia shares goes beyond its travel network—it's the 'heart of service.' It starts with a first smile, warm welcome, and care, extending to lasting impressions long after the journey ends. This approach applies to community tourism because whether the destination is an airport, hotel, or small village by a lake, what people remember best is not the place but the 'feeling they got from the people.' Thai AirAsia is helping communities take flight by sharing knowledge in designing travel experiences and crafting and telling their stories well.

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Weather

15 Provinces on Alert for Landslides, Flash Floods

Thailand's Geological Disaster Operations Center warns 15 provinces of landslide and flash flood risks through August 1 due to heavy monsoon rains exceeding 150mm daily across the North, Northeast, Central, East and South regions.

15 Provinces on Alert for Landslides, Flash Floods
30 Jul Khaosod

On July 30, the Geological Disaster Operations Center of the Department of Mineral Resources under the Ministry of Natural Resources and Environment issued a warning for 1-3 days of heavy rain and heightened risk of landslides and flash flooding across 15 provinces: Tak, Mae Hong Son, Chiang Mai, Lamphun, Chiang Rai, Nan, Phayao, Phrae, Uttaradit, Phetchabun, Kanchanaburi, Chanthaburi, Trat, Ranong, and Phangnga. Monitoring will remain in effect from July 30 through August 1, 2025.

High-risk areas in the North include multiple districts in Tak, Mae Hong Son, Chiang Mai, Lamphun, and Chiang Rai, as well as districts in Nan, Phayao, Phrae, Uttaradit, and Phetchabun. In the Central region, Kanchanaburi faces risks in several districts. The Eastern region includes vulnerable areas in Chanthaburi and Trat. Southern provinces Ranong and Phangnga are also on alert.

The warning is due to a monsoon trough affecting the North and Northeast, combined with strong southwest monsoon winds, producing continuous heavy rainfall exceeding 150 millimeters in 24 hours across affected areas. Cumulative rainfall over several days and early signs of flash flooding in some locations increase the risk of landslides. Network volunteers and the public are urged to monitor conditions continuously, report any incidents immediately, and follow established emergency response protocols.

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National

Ex-Official Flags Weaknesses in Election Commission Ruling

A former Election Commission member has identified seven critical weaknesses in the agency's ruling that allowed two senators to register in a broad business category instead of their specific trades, potentially constituting criminal misco

Ex-Official Flags Weaknesses in Election Commission Ruling
30 Jul Khaosod

Somchai Srisutthiyakorn, a former Election Commission member, dissected weaknesses in the Commission's qualification ruling on July 30, 2025, posted on Facebook. He argued that if the Commission made an error—whether through negligence or intent to help the candidates—it could constitute criminal misconduct by state officials acting improperly.

The case centers on whether senators Sompan Phrasak (noodle vendor) and Daeng Kongma (pork butcher) registered in the correct business category. They registered in Group 10 (other enterprises outside medium and small businesses) rather than their trade-specific categories. The Election Commission affirmed both candidates met qualifications after finding sufficient evidence.

Somchai identified seven critical weaknesses in the ruling:

1. The Commission based its decision solely on self-declaration, witness signatures, and district-level checks, with no government agency disputing qualifications.

2. Further investigation focused narrowly on whether the candidates had engaged in their trades for over 10 years, treating a 10-year record as proof of qualification.

3. The Commission failed to define Group 10 (other enterprises) under the law governing medium and small enterprises.

4. Proper interpretation of Group 10 requires referencing the 2002 Ministerial Regulation on medium and small enterprise definitions: service businesses like noodle shops classified as small (S) have up to 50 workers and assets not exceeding 50 million baht; medium (M) have 51-200 workers and 50-200 million baht in assets. Retail businesses like butcher stalls classified as small (S) have up to 15 workers and assets not exceeding 30 million baht; medium (M) have 16-30 workers and 30-60 million baht in assets.

5. Group 10 should only include enterprises that are neither small (S) nor medium (M)—meaning noodle vendors with over 200 employees and 200+ million in assets, or butchers with over 30 employees and 60+ million in assets.

6. If the Commission's ruling was erroneous due to carelessness, it constitutes negligent misconduct harming the state. If intentional aid to candidates was involved, it is criminal misconduct by state officials failing their duties.

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National

Voucher Economy Reshapes Thailand's Travel Industry

Thailand's tourism sector is leveraging e-vouchers as a sophisticated revenue management tool rather than simple discounts, with accommodation voucher purchases surging 50% as travelers increasingly plan ahead for weekday and low-season tri

Voucher Economy Reshapes Thailand's Travel Industry
30 Jul Khaosod

Macalister reports that the "Voucher Economy" is emerging as a critical strategy for Thailand's tourism sector in 2025, enabling businesses to manage revenue and drive sales without impacting standard pricing. E-voucher accommodation purchases on the platform have surged 50%, reflecting tourists' shift toward advance planning and preference for weekday and low-season travel.

Neeranuch Traichakvanit, managing director of Macalister Thailand, stated that while Thailand's tourism industry continues to grow, operators face mounting pressure to drive sales as consumers increasingly seek value and lower prices. E-vouchers have evolved beyond simple promotional tools to become sophisticated revenue management instruments, allowing businesses to optimize sales, manage demand, and sustain growth without discounting regular prices.

"Many previously viewed vouchers as mere discounts, but for operators they are demand management tools that drive sales without requiring standard price reductions," she explained. Operators now strategically deploy vouchers across different periods—boosting low-season sales, offering time-limited packages, and setting redemption conditions to increase utilization rates while preserving brand pricing integrity.

Beyond pricing, vouchers help operators forecast revenue and plan marketing and cost management more efficiently, particularly valuable for service businesses with high fixed costs like hotels, restaurants, and attractions. Consumer behavior has shifted markedly: travelers now proactively purchase vouchers for accommodations, dining, spas, and activities to budget and book at optimal times, rather than waiting for seasonal promotions.

Macalister's 2025 sales data shows accommodation voucher purchases grew 50% year-over-year, with Pattaya leading in popularity. Surveys reveal tourists increasingly favor weekday and low-season travel, indicating vouchers have become integral to travel planning rather than mere discount-seeking tools.

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National

Thai Embassy Investigates YouTuber Hlun Solo's Death in Georgia

Thai authorities are investigating the death of popular travel YouTuber Hlun Solo, whose body was found in a Georgia hotel after he went missing for two weeks. Embassy officials have traveled to Tbilisi to determine the cause of death while

Thai Embassy Investigates YouTuber Hlun Solo's Death in Georgia
30 Jul Khaosod

BANGKOK — Deputy Prime Minister and Foreign Minister Sihasak Phuangketkeow has expressed condolences to the family of Thai travel YouTuber Boworntat Pengsuk, known as "Hlun Solo," while Thai embassy officials have travelled to Georgia to investigate the circumstances surrounding his death.

Speaking at Government House on Thursday morning, Sihasak said the Foreign Ministry and the Thai Embassy in Ankara, Türkiye, which oversees consular affairs in Georgia, had dispatched officials to Tbilisi to investigate the case.

Thailand will await the completion of the Georgian investigation and a report from the Thai embassy team before reaching conclusions about the cause of death, Sihasak said.

"I would like to express my condolences to the family of the deceased. This is an unexpected incident, as Hlun had travelled to many countries," Sihasak said.

Regarding repatriation of Hlun's body, Sihasak said the process would begin once the investigation is complete, with arrangements depending on the family's wishes.

Hlun had been out of contact for more than two weeks before his body was found inside a hotel. Georgian authorities and the Thai embassy took action as soon as they learned of his disappearance, Sihasak said.

Hlun had been travelling in Georgia and continued filming content during his trip. Thai officials are monitoring the case but Georgian authorities will lead the investigation and report their findings first.

No conclusions have been reached regarding the cause of death. Reports have suggested either an attack or suicide, but Sihasak said authorities must complete their investigation first.

Responding to reports from Georgian media claiming the death was a suicide, Sihasak declined to draw conclusions at this stage, saying the findings would be shared with family members once authorities complete their work.

Asked whether Thailand should issue new travel warnings following several foreign tourist deaths in Georgia, Sihasak said the Foreign Ministry regularly provides safety information about dangerous or conflict-affected areas. He advised travellers to contact the Foreign Ministry for current information and coordinate with the relevant Thai embassy if needed.

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National

Thai YouTuber's Grandmother Grieves Over Son's Death in Georgia

Thai YouTuber Hlun Solo, 26, died in Georgia while travelling, with authorities confirming his death after days of uncertainty; his grandmother rejected online speculation of suicide, describing him as devoted and hardworking.

Thai YouTuber's Grandmother Grieves Over Son's Death in Georgia
30 Jul Khaosod

The grandmother of Thai travel YouTuber Hlun Solo has tearfully accepted that her grandson died in Georgia after the family received official confirmation from Thailand's Ministry of Foreign Affairs, while rejecting speculation that he took his own life.

Relatives of Hlun, whose real name was Bowornthat Pengsuk, had spent days awaiting confirmation after he disappeared while travelling in Georgia. Late on Wednesday night, the Foreign Ministry informed the family that a body found at a hotel in the country was that of the 26-year-old traveller.

The confirmation plunged the family into grief at their home in Kalasin province, where relatives gathered to comfort one another. Hlun's grandmother, Som Pengsuk, described him as hardworking, cheerful and deeply devoted to his family.

"He was a good person, diligent and grateful," she said. "Whenever I wanted something, he would always try to get it for me. Whenever he travelled abroad, he would bring me gifts and food from the countries he visited."

Before leaving for Georgia, Hlun asked what she wanted as a gift, Som said. She told him she wanted a karaoke set so they could sing together at the end of the year.

"He promised me he would get it," she said through tears. "I thought we would be singing together later this year, but now that will never happen."

Som also rejected online speculation that her grandson may have died by suicide.

"He never drank alcohol or smoked. I simply cannot believe that he would commit suicide," she said.

Family members have raised questions about the circumstances of Hlun's death, including the timeline of events and why relatives were not contacted sooner, despite the hotel having his passport details.

Georgian authorities are conducting an autopsy to establish the cause of death. The family has not yet decided whether Hlun's body will be returned to Thailand for funeral rites or cremated in Georgia, saying they are awaiting further coordination with authorities.

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Police

Boy Dies Trying to Rescue Sister From Nan River

A 10-year-old boy drowned in Nan River while attempting to rescue his 8-year-old sister in Phichit province on July 29; his body was recovered the following day and search efforts for the girl continue.

Boy Dies Trying to Rescue Sister From Nan River
30 Jul Khaosod

Police in Mueang Phichit district received a report on July 30 at 11:00 a.m. of a child's body found in the Nan River near Wat Wang Madeuea in Tha Lo subdistrict. Rescue workers recovered the body of a 10-year-old fourth-grader on the riverbank as relatives and onlookers gathered in distress.

According to investigation, the day before, the boy and his 8-year-old sister had been playing with three to four friends along the riverbank. Around 2:00 p.m., the girl went into the water to wash off mud and sand but slipped and began struggling in the river. Her older brother saw her fall in and jumped in to help, but he could not swim and both children went under. Another girl who witnessed the incident attempted a rescue but was unable to help either. She managed to get back to shore and ran to call for villagers, but both siblings had already disappeared.

Authorities have since recovered the boy's body. Search efforts for the girl are ongoing.

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Weather

Thailand Issues Flood Alert for Yang River Basin Today

Thailand's National Water Resources Office has issued a flood alert for the Yang River basin in Roi Et Province, where water levels are expected to overflow today due to heavy monsoon rains. Authorities have deployed equipment and evacuatio

Thailand Issues Flood Alert for Yang River Basin Today
30 Jul Khaosod

The National Water Resources Office Region 3 has warned that the Yang River basin in Salapum District, Roi Et Province, risks overflowing today as water levels continue to rise. The monsoon trough crossing the northern and northeastern regions, combined with a strong southwest monsoon, has brought heavy rainfall across multiple areas, raising the risk of flash floods, stream flooding, and river overflow. Current water levels stand at 7.97 meters, only 0.83 meters below the overflow mark, and with rainfall expected to continue, authorities anticipate water levels will breach the banks within the day.

The affected area is estimated at 66.95 square kilometers across Roi Et and Yasothon provinces, covering multiple subdistricts with primarily agricultural land. Authorities have mobilized machinery, boats, sandbags, and evacuation vehicles to manage the situation and protect farmland and homes. Heavy rainfall has been recorded across Thailand, with the north seeing up to 172 millimeters in Nan Province and the northeast reaching 141 millimeters in Nakhon Ratchasima Province.

Forecasters warn of continued heavy rainfall through August 4, particularly in the northeastern upper region and western coastal areas. National reservoir levels currently stand at 44,906 million cubic meters (56% capacity), with usable water at 20,784 million cubic meters (37% capacity). Authorities remain on alert for flash floods, stream flooding, landslides, and river overflow across multiple provinces through July 31, and have issued warnings for exceptionally high sea levels in major river areas that could compound flooding in Bangkok and coastal provinces.

No. 09 of Read at source → Next
National

A5 Partners With GUNKUL on Solar Rooftop Initiative

A5 Group's residential management company partners with GUNKUL to install customized solar rooftop systems for residents, supporting Thailand's "Community Solar" policy and enabling households to reduce energy costs while selling excess pow

A5 Partners With GUNKUL on Solar Rooftop Initiative
30 Jul Khaosod

Upper Class Solution, a residential management and homeowner services company under the A5 Group, has partnered with GUNKUL, a clean energy partner, to install Solar Rooftop systems for A5 residents, responding to the government's "Community Solar" policy. The initiative aims to provide residents with convenient, safe, and customized access to clean energy suited to individual homes.

Nattawat Luangwisesth, Head of Business Unit at Upper Class Solution, announced that the company is collaborating with GUNKUL Engineering Public Company Limited, a specialist in energy and electrical systems, to advance a project supporting solar roof installation for A5 residents and interested customers. The partnership supports access to clean energy and responds to the state's "Community Solar" policy, enabling households to generate electricity for domestic use, reduce energy expenses, and sell excess power back to the grid according to set criteria and conditions. This represents an important mechanism for promoting household participation in the transition to clean energy and driving Thailand toward a low-carbon society.

"We believe a good solar rooftop must be designed to integrate seamlessly with both the home and the lifestyle of its residents. With an understanding of each home's details and varied energy usage patterns, Upper Class Solution can select systems suited to each individual residence and oversee every step through a single point of contact, making the transition to clean energy simple and confident," Nattawat said.

The collaboration reflects A5's approach to extending beyond residential development toward enhancing residents' quality of life across all dimensions, by creating an ecosystem of services tailored to real living needs. This is achieved by combining GUNKUL's clean energy expertise with Upper Class Solution's home care services to deliver a complete solution that ensures both efficiency and long-term safety.

Varinthip Rosarpituk, Chief Operating Officer of the Energy Business Group and Investment Strategy at GUNKUL Engineering Public Company Limited, stated that government support measures for solar rooftop installation make this an opportune time for clean energy investment to better meet residents' needs than ever before.

With over 40 years of experience in the clean energy sector, GUNKUL designs systems appropriate to each A5 resident home's characteristics and energy usage patterns. The service is therefore detailed and flexible enough to accommodate all types of installations, from consultation and standards-compliant installation to after-sales service. Solar roofs are not merely a matter of saving on electricity bills, but of creating long-term energy stability for families amid the unpredictable volatility of the global energy situation.

A5 residents and customers who install Solar Rooftop systems through Upper Class Solution under this joint program will receive comprehensive care services, including clean energy consultation and coordination, system design and sizing appropriate to space and usage patterns, cost-benefit analysis and cost-reduction guidance, and support documentation for participation in government measures.

As a special benefit from Upper Class Solution, installers can pay for the system in up to three interest-free installments: order confirmation, installation, and final payment within one month of installation. The package includes a solar panel warranty of up to 25 years and fire insurance for one year.

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National

Thai Chamber Backs Trade Deal Push on US Tariff Exemptions

Thailand's Chamber of Commerce backs the government's push to secure tariff exemptions for Thai goods in trade negotiations with the US, prioritizing products with high local content like agricultural and food items to boost rural economies

Thai Chamber Backs Trade Deal Push on US Tariff Exemptions
30 Jul Khaosod

The Thai Chamber of Commerce supports Deputy Prime Minister and Commerce Minister Supachai Suthammaphand's efforts to accelerate negotiations on the Agreements on Reciprocal Tariff (ART) between Thailand and the United States, according to chamber chair Phot Aramwattananont. A clear trade framework would reduce business uncertainty and allow operators to plan production, investment, and exports with greater confidence while ensuring Thai tariff rates remain competitive against rival nations.

The private sector agrees with Supachai's approach to prioritize expanding the exemption list for Thai goods, especially those with high local content that use domestic raw materials and add value through Thai manufacturing. This would benefit Thailand's economy widely. For agricultural, food, and agro-industrial products—including fisheries and animal feed that represent Thailand's strengths and link large numbers of farmers, SMEs, and processors—the chamber strongly supports inclusion on the exemption list to maintain competitiveness and directly benefit rural communities and producers.

Focusing on high local-content products preserves added value within the country, supports employment, and strengthens domestic supply chains in line with the global shift toward regional value chains. The chamber stressed that negotiations should maximize benefits for Thailand by prioritizing goods that create domestic added value and support grassroots economies, while accelerating the ART and pushing key export items with high value—particularly those the US cannot produce sufficiently—onto the exemption list would reduce uncertainty, maintain competitiveness, and deliver concrete benefits to Thai citizens and US consumers through lower living costs.

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