Colgate Launches Optic White Vitamin C With J-Hope as Ambassador

Colgate-Palmolive Thailand, the world leader in oral healthcare and Thailand's number-one toothpaste brand, announced the launch of Colgate Optic White Vitamin C, featuring pure vitamin C stabilized at 95 percent concentration. The formula delivers high-level brightening power to reduce yellowing, target deep stains, and eliminate stubborn discoloration within 7 days, whether from coffee, tea, or food, while restoring natural tooth radiance quickly. The new formula is gentle on enamel, fluoride-enriched for safe twice-daily brushing, and comes in a distinctive Sparkling Yuzu flavor.

Colgate has officially appointed J-Hope, the influential BTS member and global artist, as the Asia-Pacific regional ambassador. Known for his "Sunshine Smile," J-Hope will share the power of brightness and unlock confidence through exclusive content, behind-the-scenes footage, and interactive social media challenges on Colgate's official channels to inspire people to express themselves fully through their smiles.

Erisa Ruchirawat, Marketing Director for Colgate Products in the Indochina region, stated that the launch represents a significant step in oral beauty innovation, reflecting consumer trends toward holistic beauty care that includes oral health. Colgate remains committed to continuously introducing effective oral beauty innovations. This year marks a milestone by incorporating vitamin C, an ingredient long known for delivering radiance in skincare, into the toothpaste formula, with the expectation that vitamin C will similarly transform the oral care industry as it has done in skincare.