Actor Tono acquired a 50% stake and became co-chairman of Roi Et PB United football club, shifting his focus from entertainment to sports management while maintaining some film projects on hold.
Actor Phakin Khamwilaisikhd, known as Tono, opened up after acquiring a 50% stake and taking on the role of chairman of Roi Et PB United football club. He recently appeared at the Bangkok International Film Festival 2026 press conference at Siam Paragon mall, where he discussed his new venture.
When asked about film work this year, Tono said several film projects have come in, but he remains unsure when production will start. He emphasized that his current focus is entirely on football, though he laughed as he acknowledged he has not abandoned entertainment work entirely.
Tono explained that as a child, owning a football club seemed like a distant dream, but now that he has the opportunity, he finds it both exhausting and rewarding. He faces daily challenges but feels fortunate that Roi Et has only one professional team in the province, with warm fan support. He noted that the club's merchandise sells well and they have recently added a team doctor and improved nutrition for players across the senior and academy levels.
When asked about the challenges he faces, Tono admitted there are quite a few different problems each day, from family and personal issues to keeping everyone aligned toward common goals. However, he said he feels gratified seeing young Isan players receive better salaries, proper sport science support, and fitness coaching.
Regarding stress and pressure, Tono acknowledged it is stressful with daily problems arising, but he loves the work and finds it enjoyable. He noted that the real test will come next month when competition begins, and only then will they see whether fans and everyone remain supportive through wins and losses.
When asked if he bought the team outright, Tono clarified that he took a shareholding as co-owner with another person named Book. He emphasized this is different from his involvement with two previous clubs, where he only helped manage. This time, he is a full owner and managing chairman.