Roi Dee Rolls Out Free Omelette Tour Across Thailand
Roi Dee is touring six Thai provinces with a free omelette caravan that lets people create their own dishes using local ingredients. The campaign, which runs until late 2026, will serve 7,200 omelettes and promote the brand’s seasoning as a key to tasty, customized cooking. It also includes online activities for sharing home‑cooked omelette recipes.
Roi Dee has launched a nationwide marketing campaign called 'Roi Dee Omelette Serves Deliciousness Nationwide' that centers on a traveling caravan offering free omelettes made with local ingredients from each region. Over the course of the tour, which visits six provinces across Thailand, the brand will give away 7,200 servings of its signature omelette, inviting consumers to mix and match regional produce in a fun, do‑it‑yourself cooking activity that transforms the everyday dish into a creative experience.
The initiative, developed under Ajinomoto (Thailand) Co., Ltd., aims to reinforce Roi Dee’s role as the essential seasoning behind beloved Thai omelettes while encouraging home cooks to experiment with local flavors. The campaign will run until November 21, 2026, featuring more than a dozen ingredient varieties and online components where participants can share their own omelette recipes. Household Business Manager Panida Ngueruksa said Roi Dee believes delicious food need not be complicated and that there is no single perfect omelette recipe, since everyone’s tastes and favorite ingredients differ.
