Siam Paragon Launches Bangkok Watch Week 2026 Opening Ceremony
Siam Paragon opened Bangkok Watch Week 2026 with an exclusive ceremony featuring over 45 luxury watch brands and executives from around the world. The event blended horological culture with Thai art and heritage, showcasing more than 200 ne
Bangkok (September 23, 2026): Siam Paragon, reinforcing its status as a world-class landmark and global luxury destination recognized by Thai citizens and tourists worldwide, has unveiled an exclusive opening ceremony for Siam Paragon Bangkok Watch Week 2026. The event brought together founders, executives, and key figures from over 45 leading watch brands, along with experts, collectors, and watch enthusiasts from around the world to celebrate horological culture and create a global moment at the heart of Bangkok.
The opening ceremony was graced by prominent figures from the global watch industry, including Georges Kern (CEO, House of Brands), Nicholas Rudaz (CEO, Frank Muller), Jean-Philippe Bonneau (CMO, Roger Dubuis), Gregory Bruttin (Managing Director, Universal Geneve), Tobias Kuffer (Vice President, NORQAIN), Damien Licciardi (Managing Director, Cartier), Cole Pennington (Tudor), Takeshi Sakamoto (Vice President, Grand Seiko), Pierre Guerrier (Watchmaking Expert, Piaget), Stephane Pichavant (CCO, Bremont), and Kevin To (Gerald Charles). Aurelie Streit, Vice President of the Fondation Haute Horlogerie (FHH), a leading international horological organization, also attended. Siam Piwat executives including Mayuree Chaiyapromphrasit, Caroline Murphy, and Thanaporn Tantiyanan welcomed guests warmly.
The event was supported by partners including the Tourism Authority of Thailand, UOB Bank Thailand, Siam Kempinski Hotel Bangkok, and Chatrium Grand Hotel Bangkok. The evening presented a concept blending Thai cultural heritage with contemporary Bangkok, showcasing time through light, art, movement, music, and Thai identity. The Art Jewel Level 5 space was transformed into an experiential gallery featuring artworks by Apicat Thitiwongwatsakul, Niam Mavarknanong, and Tad Nattharee, complemented by shadow puppetry performances, electric xylophones, and jazz music with Thai flavor. These elements connected past, present, and future, reflecting how time bridges culture and generations. This transforms Siam Paragon Bangkok Watch Week into more than a watch event—it becomes a moment where the world of horology meets art, culture, and Bangkok's rhythm.
Siam Paragon Bangkok Watch Week 2026 runs for a second consecutive year, uniting over 45 world-leading watch brands to celebrate horological culture and cement Bangkok's position as a meeting point for brands, executives, collectors, and watch enthusiasts worldwide. Notable highlights include the launch of new timepieces, world premieres, and Southeast Asian debuts. One of the week's key distinctions is being selected as the platform for major watch brands to unveil new models and collections. Over 45 brands are showcasing more than 200 new timepieces worth hundreds of millions of baht.
