Swensen's Ultra Smooth Ice Cream Sells Out in 3 Hours
Swensen's Ultra Smooth ice cream sold out within three hours of its July 22 launch, with just 100 cups offered across five locations at the promotional price of 89 baht.
American ice cream brand Swensen's launched its newest menu item on July 22, promoting an "Ultra Smooth 40-Year San Francisco Formula" ice cream that customers could chew and photograph. The flavor combines mocha, almond fudge, mixed nuts, and rich caramel sauce (with customizable flavors available) at the promotional price of 89 baht, down from the regular 500+ baht, and included a free spoon and glass. With only 100 cups offered across five locations, Swensen's announced just three hours after the product launch that it had sold out, thanking customers for the overwhelming response and promising a return of the flavor soon.
