Thai Horror Film Premieres At Vietnam Festival
Thai horror film "Midnight Incense" opened the Thai Film Festival in Ho Chi Minh City, winning strong audience praise for its fresh approach to scares. The film hits Thai cinemas August 27 as part of efforts to expand Thailand's soft power
"Midnight Incense" (00:00 Midnight Incense), a Thai horror film developed since early this year, has been selected as the opening feature of the Thai Film Festival in Vietnam 2026 in Ho Chi Minh City, Vietnam. This premiere represents a major milestone in advancing Thailand's film and content industry across ASEAN markets, aligning with the Department of International Trade Promotion's aggressive expansion strategy.
The premiere generated overwhelming audience enthusiasm, with viewers praising the film's mysterious and richly layered scares. Reactions were so intense that some attendees expressed interest in watching it again immediately.
Director Gapper-Vorarit Nilgrom spearheaded the project with a fresh approach to horror storytelling, supported by emerging actors including Sincerely-Satida Sripromma, P-Ekaphop Tata, and Rio-Ingkarat Damrong Sakdigul, all delivering dedicated performances.
"For us, being selected to open Ho Chi Minh City's festival and receiving such warm appreciation represents immense pride," a cast representative stated. "We're honored to showcase Thai talent to ASEAN audiences and committed to presenting Thailand's soft power through cinema at the highest level."
Beyond Vietnam, "Midnight Incense" is positioning itself for expanded international distribution to reach horror fans across the region.
The Thai Film Festival in Vietnam 2026 is being held grandly at Vinpearl Landmark 81, Autograph Collection and CGV Vincom Center in the Landmark 81 building, Ho Chi Minh City's globally significant landmark. The Department of International Trade Promotion is leading the initiative to aggressively penetrate Southeast Asian content and film markets.
Thai audiences can experience the film's chills and suspense starting August 27 at cinemas nationwide.