Thai Flower Garlands Become Viral Fashion Trend

BANGKOK — From religious offerings to fashionable hair accessories, traditional Thai flower garlands are getting a contemporary makeover as the latest viral beauty trend sweeps across social media.

Known as Malai Rad Klao, the trend involves wrapping fresh flower garlands around a traditional hair bun, with the garland's floral tassel, known as an uba, left to hang down the back.

The style combines the delicate craftsmanship of traditional Thai floral garlands with contemporary fashion, catching the attention of celebrities, influencers and social media users. Among those embracing the trend are Thai celebrities including Urassaya Sperbund, Davika Hoorne, Woranuch Bhirombhakdi, Grace Kanchanok Kaewkla, Baitoey Suthida, Pang Arjira Chindawath, Namtaan Chalittha Suansane and Nat Aniporn Chalermburanawong.

Their posts have helped propel the style across social media, inspiring others to experiment with the traditional floral accessory as part of their own looks. The trend also shows how familiar elements of Thai culture can be reinterpreted through contemporary fashion. Flower garlands have traditionally been associated with religious offerings, worship and ceremonial occasions, but are now being worn as distinctive hair accessories.

The viral trend has also brought renewed attention to Pak Khlong Talat fresh flower market in Bangkok, where demand for flowers used to make the garlands has contributed to a livelier atmosphere among vendors. Beyond fashion, Malai Rad Klao offers an example of how traditional Thai floral craftsmanship can be adapted for younger audiences and contemporary lifestyles. What was once primarily seen on religious altars or used for worship is now appearing in social media fashion content, turning a familiar piece of Thai craftsmanship into a contemporary cultural trend.