Wangprom Herbal Enlists Nadech for Youth Market Push
Wangprom Herbal is modernizing its 31-year-old brand with actor Nadech Kugimiya as the face of a campaign targeting younger, health-conscious consumers in Thailand. The "You've Got to Keep Going Strong" initiative aims to integrate herbal p
Wangprom Herbal, entering its 31st year, is modernizing its brand image to reach younger consumers and those with active lifestyles through the "You've Got to Keep Going Strong" campaign, with actor Nadech Kugimiya continuing as presenter for a second year. The brand aims to connect the Thai herbal product with modern consumer behavior and health practices.
Wangprom Herbal Company, together with marketing partner Mandana Marketing (a BJC group company) and Thailand's exclusive distributor of Wangprom products, is driving the campaign to appeal to younger and more active consumers. A key strategy is retaining actor Nadech Kugimiya as presenter for two years, positioning him as a health-conscious, disciplined representative of the younger generation who prioritizes fitness—matching the campaign's message to working professionals, athletes, and busy consumers who must balance demanding lifestyles with daily responsibilities.
Beyond building brand awareness and recall, the "You've Got to Keep Going Strong" campaign aims to sustain brand communication through consumer lifestyle, integrating herbal products into daily routines and building familiarity among younger customers.
Most recently, Wangprom Herbal held "Wangprom Herb's First Dates" on September 18, 2025, at One Ultra Screens, Level 6 of One Bangkok shopping mall, where fans and partners screened the film "Henry's First Dates," featuring Nadech Kugimiya in the lead role. Attendees participated in exclusive activities and met the lead actor.
This initiative is part of Wangprom Herbal's and Mandana Marketing's strategy to expand their customer base and build awareness among younger consumers while strengthening the brand and product portfolio for future business growth.
