Thonburi Opens World's First Firefly Flagship Showroom at CentralWorld

Thonburi Blue Sky Company Limited, a Thonburi Group subsidiary and the official importer and distributor of the premium electric vehicle brand NIO in Thailand, is expanding the Firefly brand with an investment of over 10 million baht to open the world's first standalone Firefly flagship showroom on the 5th floor of CentralWorld shopping center, covering over 350 square meters. The showroom sells only the Firefly brand, whereas in other countries all NIO brands are sold together. Simultaneously, the new Firefly Comfort Plus variant is launched with superior performance and more premium options, providing additional choices for consumers seeking a 100% electric premium city car. NIO has integrated technology, design, and vehicle functionality to meet the lifestyle of modern urban dwellers.

Following the official launch of Firefly in Thailand, the brand is moving forward to create brand experiences and connect more closely with Thai consumers through the opening of the world's first standalone Firefly flagship showroom at CentralWorld's Central Court zone under the concept "More than a showroom. A community destination." The space is designed to be more than a vehicle display and sales area; it is a space that allows consumers to touch the brand identity and Firefly lifestyle through vehicle display areas, sales consultation and test drive booking zones, a café for relaxation, an event zone for activities and partner collaborations, and a lifestyle space reflecting the brand's philosophy.

In creating a space for people and community in the heart of the city, the opening features a special collaboration with artist and illustrator "Tent Kachakul Kaewget," known for distinctive line art, who joined to convey creativity and add color to the showroom launch atmosphere.

Mr. Ratthaphol Viriyaphan, Chief Executive Officer of Thonburi Group, stated: "For over 85 years, Thonburi Group has prioritized customer care and creating excellent experiences. Opening the world's first standalone Firefly flagship showroom at CentralWorld is not merely adding vehicle sales space but creating a space that makes the Firefly brand more accessible to consumers. We intend this showroom to be a place for product discovery, consultation, and brand experience, as well as a space for building connections and community with customers and those interested in the same lifestyle, aligning with Thonburi Group's strategy of placing customers at the heart of business operations."

At the same time, Firefly adds options for Thai consumers with the launch of the new "Firefly Comfort Plus" variant, which builds on the Comfort variant with added performance and convenience features to deliver a more complete Tech Premium Compact EV experience while maintaining the "Freedom to Glow" concept reflecting urban lifestyle freedom, individuality, and moving forward in one's chosen way.

The new Firefly Comfort Plus variant is priced at 799,000 baht and has been developed to increase options for those wanting higher performance and comfort, delivering maximum power of 161 horsepower and maximum torque of 204 Nm.