Ajinomoto Thailand Launches 2025 Health Strategy and Restaurant Support Program

Ajinomoto Thailand has unveiled its 2025 business direction, aiming to become a trusted wellness partner by advancing AminoScience expertise and developing food and nutrition innovations under the "Eat Well, Live Well" concept. A major initiative is the launch of "Ajinomoto Restaurant Partner," a new solution supporting Thai food entrepreneurs and chefs through cost reduction, operational efficiency, and quality improvement.

Managing Director Satoshi Utagawa revealed that the company logged 34 billion baht in revenue in 2024, with flagship products including Rosadee seasoning (90% market share), Ajinomoto MSG powder (80% market share), and Buddy canned coffee (50% market share). For 2025, the company will integrate global innovation with Thai consumer insights to enhance quality of life through food and nutrition, creating shared value across the food ecosystem.

Three key food trends are shaping consumer behavior: value for money, with two-thirds of consumers comparing prices; health and longevity, with increased focus on nutrition and healthy lifestyles; and convenience solutions tailored to specific occasions and lifestyle needs throughout the day.

The company's three strategic pillars for 2025 are: promoting "Eat Well" through AminoScience-driven innovation, enhancing "Live Well" with consumer lifestyle products and services, and developing into a Trusted Well-Being Partner creating shared prosperity. Beyond the restaurant program, Ajinomoto is expanding health products, launching Better Meal and Winning Meals projects for athletes and consumers, growing its frozen food business under the "Ajinomoto Umami" brand, and preparing to open the Ajinomoto Amino Museum to offer nutrition, wellness, and innovation experiences through art and technology. In 2024, the company achieved significant sustainability milestones in emissions reduction.