CP Group Delivers Relief Packages to Ayutthaya Flood Victims
Floods in Amphoe Sena, Ayutthaya, have inundated homes and farmland since mid‑September, stranding over 1,000 residents. The Charoen Pokphand Group, its foundation, affiliates and CP Volunteers, together with local officials, are distributing relief packs to affected communities. Residents say the aid eases hardship while they rely on boats for travel and await receding waters.
The flood situation in Amphoe Sena, Phra Nakhon Si Ayutthaya Province, has persisted since mid‑September, with rapid rises in the Mae Nam Noi and Chao Phraya rivers inundating homes and farmland and disrupting daily life. The Charoen Pokphand Group, its foundation and affiliated companies have rushed CP Volunteer teams to work with government agencies to deliver “encouragement bags” to flood‑affected residents. The effort is led by CP executive Khachorn Jiaravanon, Deputy Governor Phutthipron Ploypakwaen, Provincial Administration Organization President Somthong Phancharoenworakul, and Ban Pho Sub‑district mayor Detphong Wacharaphong.
Khachorn Jiaravanon said the Charoen Pokphand Group, together with CP Axtra, Makro, True Corporation and the CP Volunteers, has been continuously assisting flood victims after finding that residents of Amphoe Sena are heavily affected, especially where floodwaters have cut off roads to a depth of 2–3 metres, leaving more than 1,000 people unable to leave the area. Officials and villagers must travel by boat to receive aid. The Charoen Pokphand Group will continue to help flood‑hit communities throughout the year, including in Bangkok, Chon Buri, Rayong and most recently Phra Nakhon Si Ayutthaya. He noted that this year’s flooding differs from previous years because it arrived suddenly, making preparation difficult, reflecting heightened climate variability. He hopes the situation will improve quickly and not worsen.
Flood victim Chalieot Chantrang said his home remains under deep water, making daily life difficult and travel possible only by boat. Although this year’s flood impacts are somewhat less severe than last year’s, the relief packs received from the CP Group provide several days of essential supplies, sparing residents the risk of venturing out to buy goods while travel remains inconvenient.
Another resident, Yupon Phonkaset, recalled feeling stressed and anxious when the water first rose so high that she could not stay in her house. She had to paddle a boat to buy food and other necessities. Receiving the relief pack gave her enough food to sustain her family without needing to go outside, which she described as an important source of encouragement during the crisis.
Amphoe Sena is one of the hardest‑hit areas; in Ban Pho sub‑district, which comprises twelve villages, flooding began on September 23. Although water levels have started to recede, some localities remain deeply flooded, forcing most villagers to rely on boats for movement and affecting their livelihoods.
The deployment reflects the CP Group’s commitment to stand with communities during disasters, coordinating with local agencies to ensure aid is appropriate and comprehensive.
