Major Food and Hospitality Trade Show Launches in Thailand 2026
Thailand's tourism industry launches major trade show in 2026 with over 3,000 brands from 20 countries, aiming to strengthen competitiveness through government and private sector collaboration.
Informa Markets has opened the Food & Hospitality Thailand 2026 event, comprising four major shows designed to elevate Thailand's tourism business ecosystem. The Ministry of Tourism and Sports, Tourism Authority of Thailand, Hotel and Restaurant Association, and private sector have joined forces to strengthen the tourism industry and boost competitiveness. The event operates under the "All Sectors, One Destination" concept, connecting all industry sectors to a single objective while presenting products, technology, and solutions from over 3,000 brands across more than 20 countries. Expected attendance is over 30,000 participants from Thailand and abroad.
Thapanee Kiatpibool, governor of the Tourism Authority of Thailand, highlighted the importance of tourism as an economic driver, noting that the industry generates revenue, employment, and economic opportunity distribution. She emphasized that modern tourism depends not just on attractions but on a strong ecosystem encompassing hotels, restaurants, food and beverage businesses, services, technology, and quality personnel. As the global tourism landscape shifts rapidly, upgrading quality and competitiveness is crucial, requiring collaboration between government, private sector, associations, and entrepreneurs alongside technology adoption and continuous workforce development.
FHT 2026 serves as a concrete platform for public-private synergy, enabling all sectors to exchange knowledge, identify new technologies and solutions, build business networks, and advance Thailand's tourism, food, and service industries for global competition. From the hotel sector, Thai Hotel Association president Thian Prasit Chaiyapattananun stated the association is committed to helping hotel operators overcome challenges. The association plans to deliver knowledge through seminars on Asian hospitality direction, featuring leaders from hotel associations in Thailand, the Philippines, and Vietnam, and will showcase AI innovation for revolutionizing operations and marketing to deliver premium guest experiences while promoting sustainability.
