Music Marketing Tour Targets Gen Z Students Nationwide
Entertainment company S Club launches a nationwide campus music tour targeting Gen Z students, starting with performances and dance competitions at four Bangkok schools and plans to expand to six more next year.
A new wave of music marketing is underway as Cheesta Puniga, head of S Club Entertainment and CEO of Prakai Agency, announces the "PAN Campus Music School Tour EP.1 UNMUTE MUSIC." The project combines creative music marketing with experiential engagement, aiming to authentically reach Gen Z audiences beyond smartphone screens by providing safe spaces for self-expression and showcasing youth talent through a cover dance competition across four renowned Bangkok schools: Wat Nong Khaem Secondary School, Navamintharatcchuthit School, Satree Witthaya Phutthamonthon School, and Rajavithi School Bankhraem. The tour will reach over 15,000 students and features performances by popular bands including The 3rd Year Band, Equinox Music Band, Shes_Taa, and Bedroom Audio, while anchoring broader CSR goals. Major brands PAN footwear and Wacoal intimates support the initiative as a strategic approach to target and build relationships with high-potential Gen Z consumers. Following overwhelming response, organizers plan to expand to six additional schools in the next academic year to deepen reach across Thailand's youth demographic.
