Harrison Invests 3 Billion Baht in Condo Stock Purchases
Harrison plans to invest 2.5 to 3 billion baht in 2025 to acquire entire condominium projects, building on its successful real estate stock-buying model that has generated returns exceeding 25% annually since 2020.
Harrison is steadily expanding its real estate stock acquisition portfolio with a 2025 investment budget of 2.5 to 3 billion baht, according to Sahasachai Kwanchuea, Senior Vice President of Project Investment at Harrison Public Company Limited. The company has invested approximately 1 billion baht to date and is negotiating 2-3 additional projects, including condominiums starting at 4 million baht in the Huay Khwang area (160 units) and along Rama 9 Road (80 units). Harrison's core strategy is to purchase entire residential projects or land lots to efficiently manage sales and marketing. The company plans to expand its investment portfolio by 15-20% in 2026.
Since adopting the real estate stock-buying model during the COVID-19 pandemic in 2020, Harrison has successfully sold out every project acquired, with average sales periods of 8 months to 1 year. The company has gained trust from leading real estate developers including Land and House, Sansiri, Pruksa Realty, and AP (Thailand). Currently, Harrison is selling units from the A Space Mega 1 condominium project in the Bang Na area (145 units purchased in April 2025), having already transferred ownership of approximately 100 units with about 45 remaining and over 20 customers awaiting transfer. The project has generated an internal rate of return (IRR) exceeding 25% annually.
Harrison emphasizes detailed analysis of location potential, including rental demand, rental rates, investment returns, and market supply levels. The company's investor base includes both foreign funds—particularly from Hong Kong—and Thai investors participating through special purpose vehicle (SPV) structures. Harrison has also developed the Prop2Share platform, which currently aggregates over 1,400 real estate projects with a network of Thai sales representatives.