Sansiri Launches 30 Projects Worth 40 Billion Baht in Phuket
Thai property developer Sansiri is launching 30 residential projects worth 40 billion baht across Phuket over five years, doubling its regional portfolio value to 80 billion baht as it targets the island as its second-largest market after B
Sansiri has announced a five-year expansion strategy for Phuket, unveiling 30 new residential projects—condominiums, houses, and pool villas—valued at 40 billion baht, bringing the company's total portfolio value in the region to 80 billion baht. Bhumijai Madhyamabhavabhinnyo, manager of Sansiri's Southern Thailand development division, stated that the company views Phuket as its second-largest strategic market after Bangkok and is committed to advancing growth after 15 years of successful market stabilization and sustainable expansion, having invested over 40 billion baht and delivered 11,000 units to date.
Under the five-year strategic plan spanning 2025–2028, Sansiri will launch 30 projects valued at approximately 40 billion baht annually at 8 billion baht. These comprise 13 horizontal projects (houses, villas, and pool villas) worth 15 billion baht and 17 condominium projects worth 25 billion baht. The rollout begins in the second half of 2025 with seven new projects across high-potential locations including Patong Beach, Samkong, Cherngtalay Soi 3, Pa Sak, Bang Cho, Pru Jumpae, and Rawai Beach. Condominium offerings include projects starting at 2.99 million baht in Samkong, 3.9–10.9 million baht in Patong, and 8.99 million baht for two-bedroom units in Cherngtalay, while luxury pool villas include "The Tales" series beginning at 45 million baht. Bhumijai emphasized that Sansiri's competitive advantage lies in the "Sansiri Brand Trust & Excellence," which guarantees high and consistent rental yields averaging 8–10 percent, proven by popular projects such as The Base Cherngtalay, Canvas Cherngtalay, and The Base Bukit. He noted that Phuket's real estate market is remarkably resilient, with a total market value of 194 billion baht making it Thailand's second-largest property market, with sales velocity in prime locations nearly double that of Bangkok's premium zones. Luxury villas have grown steadily at 12.9 percent, driven by genuine foreign buyer demand rather than short-term speculation, positioning Phuket's prime areas such as Bangtao and Cherngtalay alongside world-class superyacht destinations and delivering net returns of 6.0–8.0 percent.
