High Living Costs Force Thais to Change Food Choices
Rising living costs are forcing 63.76% of Thais to choose cheaper food options, with meat, cooking oil, and eggs becoming harder to afford, according to a health ministry survey. The Public Health Ministry recommends meal planning, buying s
On September 10, Dr. Ampon Benjapol Pittakuls, Director-General of the Department of Health under the Ministry of Public Health, disclosed findings from a public health poll titled "How to Live in Hard Times." The survey of 941 respondents conducted between July 1-31 found that rising fuel and transport costs are the top factor affecting food purchasing decisions at 46.23%, followed by inflation and increased cost of living at 30.29%.
Respondents reported difficulty buying meat (29.76%), cooking oil (26.35%), and eggs (21.15%), along with processed foods, fruits, dairy, rice, and vegetables. When asked about barriers to eating nutritious food, 63.76% cited high prices, 36.66% reported reduced income, and smaller shares mentioned difficulty finding or accessing food or lack of cooking skills.
In response to higher costs, 64.82% of respondents said they buy cheaper food or wait for discounts, 37.51% cook at home more often, and 33.58% grow kitchen gardens. Meanwhile, 32.83% reduced meal frequency, 25.71% cut food delivery app orders, and 18.49% buy in bulk for storage.
Dr. Ampon recommended eating well within budget by planning meals and shopping lists, choosing seasonal and locally available ingredients, comparing prices, and selecting affordable protein sources like eggs, tofu, beans, and meat. She emphasized that home cooking helps with budget control and food choices, and advised maintaining balanced nutrition across all five food groups despite cost constraints to ensure adequate nutrient intake.
