The dispute between Jirithai, a northern Thai clothing brand, and its co-founder has centered on business ownership rights, product imagery, AI-manipulated images, and child custody—attracting significant online criticism. On August 6, Ms. Supitcha, Jirithai's owner, addressed Saad Online, apologizing to Phrae residents for remarks made in an earlier video and admitting to excessive emotion in her social media replies. She firmly denied her ex-husband's claim that a third party in their marital troubles was her friend, noting they had never attended the same school or university and lacked close friendship ties. Supitcha stated that messages circulated publicly do not prove infidelity and clarified she never met or had an improper relationship with the person in question. She explained that during the breakup decision, she traveled to Bangkok for two months to study fashion design to create distance, as her ex-husband had refused to move out and she could not endure ongoing struggles over business and lifestyle differences—the primary reason she sought to end the relationship.

Regarding her decision to post videos online, Supitcha said she was not attacking anyone but felt wronged after witnessing a café business accused of copying another's model; she believed she faced similar infringement regarding product presentation, image layout, fabric patterns, product naming, and unauthorized use of store photographs. After the divorce, she claimed to have offered her ex-husband stewardship of the shop to provide him income for child support and his own expenses—an well-intentioned offer that soured after she saw his Facebook messages, which she acknowledged she should not have read but appeared on her screen and she opened them, revealing what she perceived as disparaging remarks about her. This prompted her to exercise her legal rights to reclaim the shop and regain child custody, and she accepted responsibility for reading his messages.

Supitcha confirmed that all sales channels—email, phone numbers, and various sales accounts—remain registered under her name, and she has continued tracking customer shipments with documented evidence of parcel and delivery communications, contradicting claims she abandoned customers. She also stated she had previously offered to purchase all stock her ex-husband had produced and sell it under the Jirithai name, an offer he initially accepted.

On August 6, 2569, TikTok user @munjaainun posted a warning after being secretly filmed while using the men's restroom on the first floor of a shopping mall in the Siam area on August 5 at approximately 7:30 p.m. While using a toilet stall, the alert user noticed an orange smartphone protruding from the top of an adjacent stall in what appeared to be a filming position. He immediately knocked on the divider and shouted, then waited outside. When the man exited, the victim grabbed his shirt collar and demanded the video be deleted immediately. The suspect apologized and agreed to delete it, but as the victim was still adjusting his clothing, the man suddenly ran away.

After the incident, the victim filed a police report and worked with the mall to review CCTV footage. He decided to share his story not for sympathy but to warn the public that men's restrooms are not always safe spaces as commonly assumed. He urges everyone to remain vigilant when using public restrooms by observing the tops and gaps of stall dividers, and to seek immediate help from nearby people or staff if anything suspicious is noticed.

The victim is calling on anyone with information about the suspect or who was in the area at that time to report it to police. He emphasizes that such incidents should not be ignored or allowed to continue, as victims do not know what the perpetrator will do with the recorded footage in the future. He also appeals to others who have experienced similar violations to take action and report offenders rather than remain silent, as inaction allows predators to harm more people.

GULF Energy Development achieved record second-quarter operating profit of 12.33 billion baht, a 74% increase from the same period last year, with total revenue surpassing 50.3 billion baht. Yupaporn Wangwiwat, GULF's chief financial officer, attributed the strong results to robust performance across energy and digital business segments.

The company's natural gas power plants—GSRC and GPD—significantly increased electricity sales to Thailand's state utility as national demand rose, improving capacity utilization and profitability. Renewable energy contributions also surged, with 12 solar and solar-plus-battery projects now operational, generating 1,129 megawatts combined and delivering 153% higher profits year-on-year.

GULF's LNG import business posted exceptional results with 157% profit growth after handling 37 shipments totaling 2.4 million tons in the first half. The company's shareholding in AIS telecommunications contributed 4.55 billion baht in profit, up 31%, while KBANK dividends added 2.84 billion baht and the sale of a 51% stake in the Pak Lai hydropower project to J-Power generated 1.93 billion baht.

Second-quarter EBITDA reached 19 billion baht, up 41% year-on-year, though net profit attributable to shareholders fell to 12.45 billion baht due to exceptional gains from the INTUCH merger in the prior-year quarter. At June 30, 2025, GULF held 815.97 billion baht in total assets against 468.36 billion baht in liabilities, with a net debt-to-equity ratio of 1.06 times.

GULF projects 12-15% growth in revenue and EBITDA for 2025, supported by approximately 700 megawatts of new power generation capacity slated for commercial operation in the second half, comprising solar farms, solar-plus-storage systems, waste-to-energy plants, and rooftop solar projects.

Roojai Insurance celebrated its 10-year milestone on August 6, 2025, announcing its roadmap for the next decade with a focus on AI-driven digital transformation. The company, founded by Nicholas Fayet, pioneered Thailand's direct-to-consumer (D2C) digital insurance model and has grown from an online insurance broker in 2016 to a fully licensed general insurance company operating in both Thailand and Indonesia. The company now serves over 370,000 customers and remains committed to making insurance "easy to buy, fairly priced, and reliable" through technology and innovation.

Roojai has demonstrated strong financial performance, with combined premiums growing from 1 billion baht in 2021 to 3.3 billion baht in 2026—a threefold increase. In the first half of 2025, the company recorded 1.6 billion baht in premiums and 212 million baht in net profit, maintaining a loss ratio below 65% for the fifth consecutive year and a robust CAR of 520%, well above regulatory minimums.

In its second decade, Roojai plans to integrate AI across all operations—underwriting, claims assessment, customer service, and data analytics—to deliver better-tailored products, faster service, and superior customer experience. The company demonstrated this capability during severe flooding in Hat Yai in late 2024, using AI-powered systems to rapidly approve and process claims for customers during the crisis. Chairman Krakrit Khamruengrit emphasized that the insurance industry must adapt to the digital era to meet evolving consumer expectations, noting that Roojai views technology not merely as a sales tool but as essential infrastructure for elevating the customer experience and democratizing access to insurance.

Leveraging its strength in auto insurance, Roojai is preparing to expand into health insurance and personal coverage segments following its successful launch of travel insurance, with an ambitious goal to capture 6% market share in Thailand's auto insurance market by 2030.

The tiger research team at Khao Nang Ram Wildlife Research Station has successfully identified the tiger that attacked a ranger at Huay Kha Khaeng Wildlife Sanctuary as a 1-year-6-month-old cub, offspring of mother tiger Aphinyaa.

On August 6, 2025, at 5:30 p.m., Dr. Aatchara Simcharoen, academic affairs director, and Somphoch Duangchantarasiri, Khao Nang Ram Wildlife Research Station director, confirmed the tiger's identity through camera trap footage from the area where ranger Sakkrin Wichajarn was found. Tigers typically return to their kill site after hunting, and based on the research team's database, the area is home to adult female tiger Aphinyaa, age 8, and her three cubs from a second litter, approximately 1 year 6 months old. The family regularly uses this route.

Camera trap analysis identified one of Aphinyaa's three cubs as the tiger involved. On the day of the incident, this cub entered the shelter area where the ranger was resting in a horizontal position. The tiger likely mistook the ranger for prey because his posture resembled the typical long profile of normal prey. At 1 year 6 months old, the cub is in the natural learning phase for hunting, and this incident is considered accidental. Normally, tigers avoid structures and would flee immediately if they detected human movement.

Research recommendations include: 1. Emphasizing ranger vigilance and avoiding situations that expose them to tiger attacks 2. Improving the environment with better lighting and more open landscaping to increase visibility 3. Adjusting ranger behavior—avoiding exposed outdoor areas during rest periods

Criteria for classifying a tiger as man-eater: 1. Repeated, consistent incidents 2. Deliberate selection of humans as primary prey

Action steps include: (1) Installing 15 camera traps across a 40-square-kilometer area around Huay Kha Khaeng over two days to study whether the tiger family can survive on natural prey; (2) Fitting satellite collars on all three cubs for continuous behavioral monitoring; (3) If attacks recur within a short timeframe, capturing and relocating the cub for behavioral rehabilitation; (4) Ongoing camera trap monitoring going forward.

Chayaporn Amradisit, director of the Protected Area Administration Region 12, confirmed that evidence identified a 1-year-6-month-old male tiger cub—one of Aphinyaa's three offspring—as responsible for the attack on ranger Sakkrin Wichajarn, who died on August 5. Camera trap evidence shows the cub returned to the location where the ranger's body was taken.

TOYOTA GAZOO Racing Thailand and Toyota Motor Thailand are advancing their vision of "Making Ever-Better Motorsports-Bred Cars" by deploying three Hilux TRAVO vehicles in the Asia Cross Country Rally 2026 (AXCR 2026), scheduled for August 10–15, 2026, covering 2,200 kilometers from Pattaya to Phitsanulok. The initiative represents a collaboration between TOYOTA GAZOO Racing Thailand, Thai engineers from Toyota Motor Asia (Thailand), and TCD Asia, fielding six drivers and co-drivers alongside full engineering and service support to demonstrate the new Hilux TRAVO's capabilities on the demanding international cross-country rally circuit.

Nutthadej Sriniwet, Assistant to the Managing Director of Toyota Motor Thailand, emphasized that the company uses motorsports as a critical platform for developing vehicle technology and innovation. He noted that data gathered from competitive testing helps improve durability, performance, and quality of production vehicles. Toyota's racing team achieved 2nd and 5th place finishes in the T1D class at last year's AXCR 2025, and this year aims to prove the Hilux TRAVO's strength across diverse terrain including dust, mud, gravel, and steep inclines over the grueling 2,200-kilometer course.

The Hilux TRAVO has been specially developed and prepared to handle the varied conditions of the Asia Cross Country Rally, serving as a critical testing ground for engineers to gather real-world performance data. This year, TOYOTA GAZOO Racing Thailand will enter three Hilux TRAVO vehicles across two classes: in the T1D class, vehicles 102 (driven by Nueng-Mana Pornsirichierd with co-driver Ton-Kittisak Glimjanthorn) and 107 (driven by Chub-Nattapol Angruthananont with co-driver Tam-Thanyphut Minil); and in the T2A-D class, vehicle 130 (driven by Keng-Phurimasup Thinchanthorn with co-driver Lek-Prakay Namjai Thaharn). Team director Sutthipong Smitchart confirmed that drivers, co-drivers, engineers, and service teams are fully prepared to tackle every challenge and showcase the Hilux TRAVO's potential on the international rally stage.