Roojai Insurance Marks 10 Years, Pushes AI to Expand Health and Non-Motor Coverage
Digital-first insurer Roojai Insurance celebrated a decade of growth and announced plans to expand into health coverage through AI-powered underwriting and claims processing across Thailand and Indonesia.
Roojai Insurance celebrated its 10-year milestone on August 6, 2025, announcing its roadmap for the next decade with a focus on AI-driven digital transformation. The company, founded by Nicholas Fayet, pioneered Thailand's direct-to-consumer (D2C) digital insurance model and has grown from an online insurance broker in 2016 to a fully licensed general insurance company operating in both Thailand and Indonesia. The company now serves over 370,000 customers and remains committed to making insurance "easy to buy, fairly priced, and reliable" through technology and innovation.
Roojai has demonstrated strong financial performance, with combined premiums growing from 1 billion baht in 2021 to 3.3 billion baht in 2026—a threefold increase. In the first half of 2025, the company recorded 1.6 billion baht in premiums and 212 million baht in net profit, maintaining a loss ratio below 65% for the fifth consecutive year and a robust CAR of 520%, well above regulatory minimums.
In its second decade, Roojai plans to integrate AI across all operations—underwriting, claims assessment, customer service, and data analytics—to deliver better-tailored products, faster service, and superior customer experience. The company demonstrated this capability during severe flooding in Hat Yai in late 2024, using AI-powered systems to rapidly approve and process claims for customers during the crisis. Chairman Krakrit Khamruengrit emphasized that the insurance industry must adapt to the digital era to meet evolving consumer expectations, noting that Roojai views technology not merely as a sales tool but as essential infrastructure for elevating the customer experience and democratizing access to insurance.
Leveraging its strength in auto insurance, Roojai is preparing to expand into health insurance and personal coverage segments following its successful launch of travel insurance, with an ambitious goal to capture 6% market share in Thailand's auto insurance market by 2030.
