K-Food Fest 2026 Draws Strong Consumer Interest Across Bangkok
K-Food Fest 2026 drew strong consumer interest across seven Bangkok Gourmet Market locations, showcasing premium Korean brands with special promotions and cooking demonstrations featuring Chef Jan Jomchaya preparing innovative Korean dishes
Prothai Co., Ltd., an importer and distributor of quality Korean food and products, partnered with Korea Agro-Fisheries & Food Trade Corporation (aT) and Gourmet Market to organize K-Food Fest 2026, a major Korean food festival providing Thai consumers with an authentic Korean shopping experience. The event was exceptionally well-received throughout its run.
K-Food Fest 2026 showcased premium products from leading Korean brands including Nongshim, Daesang, Sajo, Hanil, Binggrae, Harim, and Manjun Seaweed, covering instant noodles, ready-to-eat meals, seasonings, snacks, and various ice cream varieties at excellent prices. Special promotions and exclusive premium items available only at the event drew heavy customer interest. Tasting activities allowed customers to sample popular Korean products before purchasing, generating substantial engagement.
A major highlight was a cooking show featuring Chef Jan Jomchaya Pongsatthevate preparing special Korean menus using Prothai products. Two featured dishes—Shin Ramyeon with rose sauce and Tteokbokki with kimchi cheese sauce—received strong positive feedback from attendees who praised the intense flavors and creative use of Prothai ingredients in innovative dishes.
K-Food Fest 2026 ran simultaneously across seven Gourmet Market locations—Thaphra, Ngamwongwan, Bangkapi, Bangkhae, Paragon, Emporium, and MRT Lad Phrao—from July 9-22, 2026. The festival attracted large numbers of customers seeking quality Korean products, reflecting the growing popularity of Korean food among Thai consumers. Prothai thanked customers for their strong support and promised upcoming special activities.
