Wai Wai Launches Giant Noodle Festival at Seacon Bangkae
Wai Wai and Seacon Bangkae have launched the LAVALAND AREA 54 noodle festival featuring 54 restaurants from across Thailand. The 12-day event runs November 11–22 at Seacon Bangkae Hall, offering diverse noodle dishes made with Wai Wai products alongside games, challenges, and prize activities. Executives from both companies say the festival aims to strengthen brand-consumer connections while creating a vibrant new attraction on Bangkok's Thonburi side.
Wai Wai partners with Seacon Bangkae to launch a massive noodle menu festival, "LAVALAND AREA 54," igniting a new food trend. The event gathers 54 top restaurants from across Thailand, offering a complete eat, play, and fun experience for all ages, including a large Wai Wai game zone. Thai Food Products Factory Co., Ltd., producer and distributor of Wai Wai instant noodles and Wai Wai dry baked noodles, joins forces with Seacon Bangkae to organize this grand food festival, transforming the Seacon Bangkae Hall into a landmark destination for noodle lovers. It brings together 54 selected shops from nationwide — legendary eateries, trending spots, hidden gems, and local restaurants that use Wai Wai products and Wai Wai dry baked noodles as ingredients to create special menus — alongside numerous activities throughout 12 days from November 11–22, 2026, at Seacon Bangkae shopping center.
This event marks an important gathering of partner restaurants from across the country, ready to present diverse noodle styles ranging from street food to uniquely crafted signature dishes, giving consumers the chance to discover new flavors and experience the versatility of Wai Wai products in a different dimension, while enhancing the dining experience with fun activities that allow everyone to engage with the brand.
Yossarun Taemkhongka, Managing Director of Marketing at Thai Food Products Factory Co., Ltd., stated: "LAVALAND AREA 54 is more than just a product showcase or typical food fair. We intentionally gathered 54 partner restaurants from nationwide — legendary eateries, trending spots, hidden gems, and local restaurants — many of which are entrepreneurs who have long used Wai Wai products and Wai Wai dry baked noodles as ingredients to create delicious menus, trusting in the quality and uniqueness of Wai Wai noodles that can be adapted into diverse dishes, both popular items and each shop's signature recipes. This gathering is a key opportunity for us to convey the story of the bond between the Wai Wai brand and partner restaurants, as well as to demonstrate the potential of Wai Wai products that have continuously stood alongside the food industry and entrepreneurs.
Additionally, we designed activities to add color and create enjoyment for attendees through skill challenges, especially the 54-Second Challenge that allows participants to have fun and interact with the brand in a new format, plus a stamp collection activity to exchange for special prizes. We believe this event will create memorable experiences for consumers, reinforce the bond between the brand and consumers, and generate online buzz throughout the 12 days of the festival."
Dr. Jakrapol Chantuwimon, Vice President of Marketing Communications at Seacon Development Public Company Limited, stated: "This collaboration with Wai Wai combines the strengths of a food brand that has been alongside Thai consumers for a long time with Seacon Bangkae's event experience creation. We transformed the Seacon Bangkae Hall into a large lava mountain world that gathers deliciousness from restaurants nationwide, along with activities and entertainment in one event, providing opportunities for all age groups — friend groups, food lovers, and families — to experience and spend time together. We hope LAVALAND AREA 54 will be another event that adds vibrancy to the Thonburi side, reflecting Seacon Bangkae's role as an entertainment destination.
