MG Posts Strong 67% Growth, Raises 2025 Sales Target to 36,000 Units
MG surged 67% in first-half 2025 sales, outpacing Thailand's 16% market growth, and raised its annual target to 36,000 units on strength from its electric vehicle lineup led by the MG S5 EV Plus and MG4 Electric.
MG showed first-half 2025 registration growth of 67% while the overall market expanded 16%, securing a top-five position in Thailand's automotive market with a 4.5% share. The country's total vehicle registrations for the first six months of 2025 reached 374,424 units, growing 16% year-on-year, with MG registering 16,920 units. Three models drove the company's success: the new MG S5 EV Plus e-SUV with 6,341 registrations, MG4 Electric with 6,018 units, and MG IM6 with 1,013 units.
Based on strong first-half performance across all business dimensions, MG has adjusted its 2025 sales target upward from 30,000 to 36,000 units. The company plans to capitalize on its diverse EV portfolio spanning all major market segments and its expanding dealer network during the second half. Key models driving the second-half strategy include the new MG S5 EV Plus and MG Urban city car, alongside the popular MG4 Electric and premium offerings like the MG IM6 and MG IM5, which will receive limited editions soon.
MG's second-half strategy emphasizes communicating model-specific features to help customers make informed purchase decisions. The company is expanding its e-MPV lineup with the MG Maxus 7 and 9 for families, backed by an EV lifetime warranty on all electric models. For the combustion engine segment, the MG3 Hybrid+ will drive market-share expansion. Marketing efforts will focus on the smart technology features across MG's range, delivering exclusive customer experiences and building a strong community. Service excellence under the "MG Smile" brand initiative includes elevated standards and the introduction of an e-workshop system for more efficient and accurate maintenance, alongside plans to elevate showroom standards to a new dealer era.
