Mitsubishi Launches Free Mitsuru Stickers Through August 26
Mitsubishi Motors Thailand introduced Mitsuru, a new brand ambassador character celebrating the company's 65 years in Thailand, with free LINE stickers available through August 26. The energetic character comes in four designs representing
Mitsubishi Motors Thailand has refreshed its brand image with Mitsuru, a new brand ambassador character, to celebrate 65 years of business operations in the country. Mitsuru, an energetic young character full of positive energy who loves travel and adventure, represents the "Enjoy the Ride" philosophy and reflects Mitsubishi's mission to enhance and complete everyday life.
The name Mitsuru combines "Mitsu" from Mitsubishi with the Japanese ending "Ru," symbolizing reliability and completeness. Though rooted in Japan, Mitsuru has grown up in Thailand and understands Thai culture and lifestyle, much like Mitsubishi Motors itself, which has served Thai society with trust for over 65 years.
Mitsuru comes in four character designs: Master, the original confident ambassador; Motorsport, embodying adventure and determination inspired by Mitsubishi Rally Art's 2025 Asia Cross Country Rally wins; HEV, featuring blue tones representing Mitsubishi e:MOTION hybrid technology with full hybrid drive, seven drive modes, and Active Yaw Control; and AFS, a professional technician character representing after-sales service following Japanese hospitality standards through over 180 service centers nationwide.
The character will serve as Mitsubishi Motors Thailand's representative across digital platforms, marketing activities, and various customer experiences. Exclusive Mitsuru LINE stickers are available for free download through August 26, bringing the joy of the brand into daily conversations.
