Central Pattana Celebrates Motherhood With 'Mom Moments' Campaign

Central Pattana Public Company Limited, operator of Central shopping centers nationwide, has launched the 'Mom Moments: Proud Mom. Proud of My Mom.' campaign inspired by the late Queen Sirikit's famous statement, "I love being a mother most of all." The campaign celebrates the love, bonds, and pride between mothers and children by creating meaningful family experiences. Miss World 2025 Opal Suchata and her mother serve as campaign ambassadors, representing the new generation and encouraging families to create "Mom Moments" through special activities and promotions throughout August at Central shopping centers across the country.

Dr. Nathakitti Tangpoonsinthanakul, Executive Managing Director of Marketing at Central Pattana, explained that the late Queen's words reflect the essence of motherhood—love, sacrifice, and pride—values that remain meaningful to all families across generations. Modern consumers, particularly Gen Z and Millennials, prioritize quality time and shared memories over material gifts, viewing Mother's Day as an opportunity for families to spend time together rather than simply exchanging presents. The campaign is designed not merely as a promotional event but as an experience enabling families to create lasting, meaningful memories while making shopping centers a natural gathering place during important family moments.

Gen Z and Millennials are redefining the mother-child relationship from "parent-child" to "close friend" dynamic, characterized by shared lifestyles, interests, and time together. Research shows that over 70–75% of Gen Z view their parents as their "closest friends," and about 60% of Gen Z-mother pairs share common interests.