Power Mall Launches Five Campaigns to Boost Festive Season Sales

Power Mall is launching five major campaigns to stimulate the year-end electrical appliances market, welcoming the Festive Season — a crucial period for mobile, IT, TV, and home appliance businesses. On November 13, 2026, Mr. Rachata Suthapattananon, CEO of Product Management Group, Power Mall, The Mall Group Co., Ltd., revealed that the company has entered the Festive Season, a key period for mobile, IT, TV, and home appliance businesses because it is a period when consumers have spending needs for replacing or upgrading home appliances, purchasing new technology and innovations, and buying gifts for the New Year festival. Power Mall is proceeding with five major campaigns, increasing the budget by 15% from last year's year-end period to stimulate the market, acknowledging the overall market is fairly quiet, and to stimulate Power Mall's sales to grow continuously from the past 10 months which grew approximately 5-7%. The five campaigns cover every dimension of festive shopping. Starting to create spending momentum through two campaigns: POWER MALL XTRA EXPO, a grand promotion fair for electrical appliances and technology products emphasizing value, and POWER MALL GAMER FESTIVAL targeting gamers and new-generation consumers through activities and experiences connected to the Gaming Community. Both campaigns serve as key mechanisms to create awareness, stimulate interest, and expand the customer base in the early festival period. While in mid-November, Power Mall continues the strategy through three important campaigns aimed at creating differentiation and adding value to product purchases during the festival: 1. POWER MALL ELECTRONICA: Technology and Innovation Expo answering every lifestyle, held from November 12, 2026 to January 10, 2027 at all Power Mall branches, gathering mobile, IT, TV, home appliance products with technology from leading brands, complete with special promotions up to 60% off, including presenting premium gift sets across various product categories to answer both self-use purchases and gift-giving for loved ones during the festival. 2. ELECTROLUX x MITSUBISHI HEAVY DUTY: Collaboration between two leading electrical appliance brands Electrolux and Mitsubishi Heavy Duty under the concept "THE BETTER LIVING EXPERIENCE", marking the first time for Power Mall to present Cross-Brand Activity & Promotion between two brands to create differentiated offers and add value for customers. 3. PARAGON RENOVATION: Renovating the Power Mall 4th floor Paragon Department Store area to elevate the shopping experience for home appliances, mobile, IT, TV to match new-generation consumer behavior, focusing on space allocation by product type and lifestyle, creating product display and experience points from various brands, and designing for customers to conveniently view and compare products. Mr. Rachata stated that all five campaigns reflect Power Mall's marketing approach that not only looks at stimulating short-term sales but emphasizes creating differentiation at every customer touchpoint, with three key pillars as the heart of driving business: Product & Technology — curating products and innovations that answer lifestyles, Brand Collaboration — integrating partner brand power.