King Power Marks 37 Years With Major Anniversary Campaign
King Power is celebrating 37 years with a major anniversary campaign running through November at its Phuket City Boutique branch, featuring promotions, contests, and a luxury condo prize to boost customer engagement by nearly 40%.
King Power is celebrating 37 years with its "King Power 37th Anniversary Delights & Surprises 2026" campaign, which began on September 28 and runs through November 1, 2026 at the Rangsit Phuket City Boutique branch. The campaign aims to attract shoppers with sport and lifestyle trend merchandise, using a value-driven experience strategy and offering the year's best promotions. The campaign targets a 39.7% increase in customer engagement throughout the fourth quarter.
Dr. Nitinai Sirismartkhan, Chief Executive Officer of King Power Group, announced the campaign as a thank-you to loyal customers. The group is blending sports and lifestyle trends with new shopping experiences and entertainment, featuring shopping speed challenges, the Power Run presented by Power Pass, and exclusive fan meetings with renowned artists.
The campaign includes six major promotions: Power of Value with year-best discounts; Anniversary Card offering 4,500 baht free gift card with 10,000 baht purchase; 37% discount from September 28 to October 11; a luxury condominium prize (Park Origin Phayathai, valued at 8.128 million baht) with one entry per 5,000 baht spent; Top Spender Pinnacle Exclusive offering an exclusive Canada trip for the top 30 Power Pass members; and Power of Experience with three activities including shopping challenges, a 5-kilometer city run on October 17, and exclusive fan meetings with celebrities on October 12 and 18.
