SC Condo Partners with Thai Fashion Brands on Uniform Collaboration

SC Asset Corporation is advancing its brand experience strategy with the launch of SC Condo Uniform Collaboration, joining forces with Thai fashion brands Milin and ÁMR DE SAÍSON to design uniforms for three condominium brands: STILL, Reference, and COBE. The uniforms serve as another brand touchpoint that conveys each brand's distinct identity and creates a memorable first impression when customers encounter the brand.

Kanakorn Limkamnerd, Managing Director of SC Asset's Premium Property and International Customer Group, explained: "Good design extends beyond architecture and common areas—it encompasses every interaction a customer has with the brand. Uniforms are more than employee clothing; they reflect our attention to detail and communicate each brand's personality from the very first meeting. Rather than applying a one-size-fits-all design, we collaborated with Milin and ÁMR DE SAÍSON to create designs that align with the unique identity, target customers, and lifestyle concepts of STILL, Reference, and COBE."

The core of the SC Condo Uniform Collaboration is designing uniforms that clearly reflect each brand's design concept. For STILL, a condominium embodying a calm, refined, and meticulous urban lifestyle, Milin conveyed its identity through the concepts of Linea Forma and Arc & Angle, inspired by architectural lines and tailoring craftsmanship, featuring sharp silhouettes, contemporary structure, and refined details that reflect timeless taste.

ÁMR DE SAÍSON expressed the identity of Reference and COBE through distinctly different design languages. Reference, under the concepts of Find Inspiration in Design and Good Design Brings Good Life, employs layering, sharp fabric structure, and muted tones to communicate a clean, cool, and contemporary personality. COBE, under the concept of Co-Being Community, emphasizes relaxed forms, ease of movement, and warm tones that reflect an open, friendly community atmosphere that brings people together.

The SC Condo Uniform Collaboration project reflects SC's vision that exceptional design should encompass every touchpoint of the customer experience, communicating each brand's identity and creating memorable impressions from the start, while elevating brand experience standards across the condominium market.