TAT Launches Expanded Nihao Month 2026 for Chinese Travelers
Thailand's Tourism Authority launches an expanded Nihao Month campaign starting September 15, 2026, offering Chinese travelers special promotions, passport benefits and cultural events to boost bookings and spending through the year-end hol
TAT’s expanded Nihao Month 2026 campaign targets Chinese travellers through Meituan promotions, passport privileges, a Mid-Autumn celebration and KOL familiarisation trips. Running from 15 September, the programme aims to boost bookings, visitor spending and cultural ties, while sustaining travel demand through Golden Week and towards Chinese New Year in early 2027.