Thai Thai App Waives Commission Fees to Support Creators
Thai Thai app is waiving commission fees and integrating shipping to support content creators and entrepreneurs on a single platform. Co-founder Naff Chatchanan unveiled the initiative at a Creator Commerce Society event aimed at growing Th
Naff Chatchanan, a representative from the Thai Thai application, attended the Creator Commerce Society event to connect with content creators, marketers, and digital entrepreneurs and exchange ideas about creator economy growth and business opportunities through online platforms.
At the event, Naff spoke about his path from influencer and brand owner to developing a logistics business, before leveraging that experience to co-found Thai Thai. The app aims to connect creators, products, sales systems, and shipping within a single ecosystem.
Thai Thai's participation reflects the app's commitment to supporting Thailand's creator community and creating new opportunities for users and business partners through networking and knowledge-sharing in the growing digital industry.
Naff Chatchanan Tao Siriphand, marketing director and co-founder of Thai Thai, explained that the event brings creators together with product brands, drawing approximately 600 attendees. "Thai Thai joins because we want to offer entrepreneurs another platform option," he said.
Before co-founding Thai Thai, Naff gained experience in logistics through ECO Express, which processed approximately 300 million baht in shipments last year, primarily from entrepreneurs selling through social commerce channels. This demonstrated strong potential for Thai online commerce, and Naff believes additional platforms will help circulate more money through the domestic economy.
Naff, who is simultaneously a creator, business owner, and co-founder, views the proliferation of platforms as beneficial. "Thai Thai's advantage is that we don't charge GP fees, we connect creators with products, and we include shipping—everything is integrated," he explained. The platform supports typical consumer behavior through clip consumption, feed browsing, live streaming, and cart functionality.
Naff's journey began as an influencer and product reviewer before becoming a brand owner and running an online business independently. Along the way, he identified multiple pain points for entrepreneurs, particularly around costs, order management, and logistics, which led him to develop ECO Express and eventually Thai Thai.
Naff hopes Thai Thai becomes a trusted marketplace and has committed to coordinating with relevant agencies to create more opportunities for Thai entrepreneurs, OTOP operators, and SMEs to access online channels.
