Thailand Pushes Sri Saket Beef to Premium Markets
Thailand's government is building Sri Saket beef into a premium export product to generate nearly 3 billion baht annually for the northeastern province, with plans to reduce middlemen and boost farmer incomes through direct international sa
The government is advancing Sri Saket beef as a premium agricultural product, building the brand and narrative around its identity to generate over 2.9 billion baht annually for the province. Deputy Prime Minister and Commerce Minister Suphajee Suthummaphan visited Krittha Beef Farm in Bentsaluk District, Sri Saket Province, to hear concerns from farmers and beef producers, alongside Vice Governor Thatree Siriruangwanik and parliamentary representatives.
Suphajee said Sri Saket has strong beef potential and a network of farmers and entrepreneurs that can develop into high-value agricultural products. In 2568, the beef industry generated approximately 2.909 billion baht annually for the province, so the government must accelerate development across the entire supply chain—from livestock raising and quality control to processing and market creation. She tasked the Intellectual Property Department with developing a brand and narrative for Sri Saket beef in collaboration with local stakeholders, and the Department of Business Development with building the brand and supporting entrepreneurs to elevate beef to premium markets.
"How can we make Sri Saket beef a premium product with better pricing, like Sri Saket volcano durian, which has created a strong name and value for the province?" Suphajee said.
Krittha Farm has passed inspection and been certified as a quarantine station for livestock export as of July 8, 2568, and is in talks to register with destination countries, with Vietnam and China as primary targets. Suphajee said achieving export goals requires coordination among multiple agencies, including the Department of Livestock for standards and negotiations, the Department of Foreign Trade for export permits, and the Department of International Trade Promotion to connect with foreign markets and buyers.
"The goal is not just to export, but to benefit farmers more. If we can reduce reliance on middlemen and export directly, it will increase value and return income to the farmer network," Suphajee said.
She also received requests from the Nong Hang cattle group for revolving funds and hay-pressing equipment, and from Dok Lamduan Beef Cooperative for help developing a slaughterhouse in the province. Currently, farmers must transport cattle outside the area to be processed, increasing costs. Related agencies have been tasked with reviewing support options.
Suphajee said the Commerce Ministry will work with relevant agencies to develop Sri Saket beef across the entire system, from upstream to downstream—quality, standards, branding, funding, slaughterhouses, and markets—with the goal of elevating Sri Saket beef to premium agricultural status and foreign markets while strengthening farmer income and the provincial grassroots economy.
