Thailand Sees 100,000 Sales Job Openings, High Demand For Chinese Interpreters
Thailand's job market shows 109,000 sales openings topping hiring demand in the first half of 2025, while IT specialists command the highest salaries despite lower job volumes, according to JobThai's latest survey.
JobThai co-founder and Chief Operating Officer Sangduen Tangthamsatit released findings from the 2026 Salary Survey, which analyzed job postings across Thailand from January to June 2025. The data shows growing demand for personnel in sales, production/quality control, and technical roles, with sales leading at 109,018 openings and average salaries of 20,295–30,898 baht, followed by production/quality control at 62,652 positions (20,121–27,914 baht) and technical trades at 51,917 positions (15,655–21,117 baht).
Other top 10 fields include procurement/administration (34,137 openings), engineering (33,352), customer service (28,816), transportation/logistics (27,514), accounting (27,187), marketing (21,122), and food and beverage services (17,949). While computer/IT roles do not rank in the top 10 by volume, they command the highest average salaries at 26,896–39,524 baht, reflecting employer emphasis on technology specialists in AI, automation, cloud infrastructure, cyber security, software architecture, and full-stack development.
Five fields show particularly strong wage growth compared to the same period last year: finance/banking (+7.6%), insurance (+7.5%), law (+6.1%), executive secretarial/assistant roles (+5.6%), and e-commerce (+4.8%). Salary increases are most pronounced for specialist experts and mid-to-senior managers. Notable roles commanding higher pay include Chief Financial Officers, financial planning and analysis specialists, finance relationship managers, insurance claims managers, and compliance and M&A experts.
Executive secretaries and assistants are taking on expanded roles in project tracking, data analysis, and decision support, while e-commerce companies are seeking operations and back-office staff to manage increasingly complex inventory and order fulfillment.
Tangthamsatit highlighted five sectors experiencing both job growth and above-average salary increases yet facing talent shortages: law (positions up 58.29%), technical trades (16.71%), finance/banking (4.61%), construction/architecture (3.74%), and e-commerce (3.50%). This reflects strong hiring demand and creates significant opportunities for job seekers.
Regionally, Bangkok and its surrounding areas offer the highest average salaries at 20,938–32,426 baht, followed by the central region at 16,500–27,320 baht and the eastern region at 15,867–30,237 baht. The eastern region ranks second nationally for salary ceilings due to its concentration of manufacturing, energy, petrochemical, and logistics industries.
